The Weekly Measure: How to Do CRO, Twitter’s Companion App & Holiday SEO

The Weekly Measure: How to Do CRO, Twitter’s Companion App & Holiday SEO

The Weekly Measure returns every Friday to deliver a curated list of content marketing, paid search, social media, search engine optimization and link building news cherry picked from sites throughout the week. Also included is a schedule of conferences for those who want to expand their knowledge base in a live format environment. Make the Weekly Measure your one stop shop for digital marketing news every week!

Register for our upcoming amplification webinar with Erik Solan on 11/16!

Planning on attending Internet Summit 2017? Check out our Ultimate Guide!

Content Marketing

Experts: Content is Crucial for Cashing in on Latin American Markets

– StartUp Beat


Experts are encouraging businesses to cash in on the latest content marketing trends – without breaking the bank

How To Do Conversion Rate Optimization

– Vertical Measures


Use conversion rate optimization (CRO) to see how people interact with your site before converting. Learn how to use CRO to boost conversions on your site.


Paid Search

Adwords Optimization: 7 Tips to Stop Wasting Your Ad Budget

– Webrunner


If you’re not careful, you might leave Google with too much control over your budget, potentially burning all of it.

A Quick-Start Guide to Paid Content Promotion

– Content Marketing Institute


Get your content discovered by the right audience at scale in a noisy landscape with this detailed guide on paid promotion.

Social Media

Seven-Day Social Media Plan for Your Blog + Plus a Free Planner

– Conversion Minded


Ready to build your audience? This blog and social media plan breaks down what you should do each week and how to share your posts to drive massive traffic.

Twitter Introduces a New Companion App Called “Engage”

– Twitter


Twitter Engage, a new companion app for Twitter, is available and provides real-time data and insights.

Search Engine Optimization

The SEO Audit Checklist and What It All Means

– Vertical Measures


Performing an SEO audit can be an overwhelming task for beginners. To help make it easier, use our SEO audit checklist to evaluate the health of your site.

The Local SEO Holiday Checklist – You Could Even Say It Glows

– Moz


As we head into November and look toward the holiday season, there are several tactics that businesses should keep in mind with regard to local search.

Link Building

5 Types of Content That Naturally Attract Links: Insights From 628 Advanced SEOs

– Content Marketing Institute


Learn the five most effective types of content to earn backlinks as cited by 628 SEO experts in a recent study.

6 Content Strategies to Boost Your Digital PR & Link Building Success

– Search Engine Journal


Here are six kick-ass strategies you can incorporate into your marketing strategy for optimal content promotion and amplification success.


Experts Weigh In: 15 Holy Grail Tips for Email Marketing Success

– Creative Click Media


Ever curious about the impact of email marketing? We asked 15 professionals to share their email marketing success stories and top advice.

34 Conversion Rate Optimization Tips to Blow Up Your Email List: A Sumo-Sized Guide

– Sumo


Grow your email list with these conversion rate optimization tips backed by research and a/b tests.


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Zack Jones

You're Abe Froman? "That's right, I'm Abe Froman." The Sausage King of Chicago? "Uh yeah, that's me."