Every Friday, the Weekly Measure delivers the latest in internet marketing news from around the web. The Measure gathers changes, updates, and trends in content marketing, paid search, social media, search engine optimization, and link building. A continually updated schedule of conferences featuring industry experts, including those from Vertical Measures, is also included at the end of every post. Keep with the Weekly Measure each week to stay on top of the latest happenings in the industry.
Michiel Heijmans posted on Yoast about duplicate content. He shows readers several ways to run duplicate content checks in order to avoid confusing Google’s bots.
Andrea Taylor outlined PPC time management strategies on the Clix Marketing Blog. Taylor’s article includes techniques to increase productivity and manage a successful work-life balance.
JD Prater published an in-depth guide for advertising on Reddit on PPC Hero. He first gives a brief rundown of Reddit’s audience before describing how to set up a Reddit Ads campaign.
Bob Hutchins posted on Social Media Today about Facebook Live best practices. Hutchins’ advice includes minimum time to stay live, being personal, being purposeful, what to do before going live, and how to make connections.
Ana Gotter wrote about social media ROI measurement on Social Media Examiner. She provides five tools to use to provide the most relevant and correct data.
Andy Taylor attempted to put the minds of retailers at ease when it comes to recent voice search developments on Search Engine Land. Taylor shares data on how exactly retailers are being impacted and offers insight into planning for the future.
On the Advanced Web Ranking blog, Jayson DeMers compared domain authority and page authority. He breaks down how each function, and suggests which deserves the most attention from SEOs.
Julie Joyce posted on Search Engine Land about link quality. Joyce focuses on free links and how to differentiate between good and bad opportunities.
Jayson DeMers wrote on Forbes about link building basics for SEO campaigns. He ranks six essential factors to keep in mind when going through the link building process.