Each week, Vertical Measures presents the Weekly Measure, a collection of the week’s latest updates in the content marketing, PPC, social media, SEO, link building and email marketing fields.
– Search Engine Journal
Adding powerful motivators to your ad copy can improve your PPC campaign performance. Here’s how to exploit incentives, herding, and availability bias.
– Search Engine Land
The new attribution solution announced last week offers more insights and functionality than currently available in AdWords or Analytics.