The Internet marketing world is constantly delivering new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will collect the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.
Andy Betts wrote an article on Search Engine Watch about content performance. Betts discusses the importance of setting objectives with content marketing efforts and how search and social play into the process. He then provides five steps that lead to better content performance.
VM’s Five Best Free Guides: Content Marketing, Facebook Ads, Content Promotion, The Future of Content & Content Quick Start
Glen Fisher made a post containing the five best free guides created by Vertical Measures. These guides cover what content marketing is, Facebook Ads, content promotion, the future of content marketing and content brainstorming ideas. A link to download all five guides is provided at the beginning and end of his post.
Amy Bishop shared a collection of five blog posts to help increase Excel productivity. Included are posts on PPC Hero, SEMrush and Elite SEM.
Pat East, CEO of Hanapin Marketing, posted about how to go about determining whether to hire a PPC agency or a traditional agency to manage PPC efforts. His post goes through the various aspects of the decision-making process, weighing the pros and cons of each.
On Social Media Today, Richard Sunley examined social media crisis management. Sunley first gives information on how to detect a crisis before moving into details on how to manage one using social data.
Susan Gilbert delved into the importance of social influencers in social media marketing. She lists four ways to help connect with the right influencers within a specific market who can help bring visibility to a brand or business.
Mark Munroe looked at what happened with Google’s recent mobile update and how it might impact SEO in the future. Munroe delves into the impact on traffic, the power of Google, why the update’s impact was so insignificant when it was purported to have a much larger effect and what is next.
On Business 2 Community, Dan Stasiewski posted an article containing an infographic created by Kuno Creative about SEO in 2015. The infographic lays out how to determine the best strategy while navigating the constant pace of change with Google algorithm updates.
Jim Yu shared with readers the importance of focusing on critical on-page elements when building links on Search Engine Land. Yu goes over earned links and backlinks, quality over quantity, the importance of design, the value of content and how to monitor performance.
Marie Haynes wrote an article on Search Engine Watch about reavowing links. She discusses how to reavow a link and provides examples of links that this process should be applied to.
The team at Crayon contributed an article to the WordStream blog about links on landing pages. They seek to answer the question of how to incorporate links on these pages and provide the latest statistics to include in future testing.
Linkarati posted the third episode in their Linkarati Live series, focusing on why websites need link building. Panelists Cory Collins, Amy Merrill and Colin Eggleston answered eleven questions ranging from how link building compares to other online marketing to concerns with purchasing aged domains for utilizing pre-existing links.
- Vertical Measures CEO Arnie Kuenn will be speaking about getting content optimization right and avoiding common SEO mistakes!