The Weekly Measure: External Linking, Press Release Marketing & Content Marketing Moneyball

The Weekly Measure: External Linking, Press Release Marketing & Content Marketing Moneyball

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.


Not The New York Yankees? Play Content Marketing Moneyballbaseball-mlb-m2pic-1920-800x450

Arnie Kuenn posted to Marketing Land about how to create a steady stream of content marketing success. In the article, Kuenn gives examples of content you can use to “get on base” repeatedly so that you can earn a “winning record.”

The Top 7 Content Marketing Trends Dominating 2014

Jayson DeMers wrote an article on Forbes about the seven biggest trends in content marketing this year so far. Some of the trends listed are about the industry rather than the practice but DeMers makes great observations and included staggering statistics from various reports you’ll want to know.

Content Marketing: How an energy data company’s content strategy increased leads by 733%

Marketing Sherpa presents a case study on content marketing. The study goes over Urjanet’s campaign, the steps they took to make it effective and then goes over the impressive results.

7 Inspiring Lessons from 2014’s Top Content Marketerscaterpillar-built-for-it

On Content Marketing Institute, Clare McDermott posted the finalists for Content Marketer of the Year. Following the list, she provides the seven most important lessons we can learn from these distinguished marketers.


Get With The Programmatic: A Primer On Programmatic Advertisingrobot-smartphone-blue-ss-1920

On Marketing Land, Or Shani teaches us the ins and outs of programmatic. In the article, Shani explains the positives of programmatic advertising not only for PPCers but also for the industry as a whole.

Why We Need Control in PPC

Melissa Mackey wrote an article over on Search Engine Watch about Google’s decision to take away close variant options. For the article, she ran tests on a few of her clients simulating the upcoming changes, gathered results from others who have run tests as well and the results may shock you.


How To Save Six Hours A Week On Social Mediasave-time-on-social-600x600

Business2Community posted an article to help social media marketers save time each week. The article gives four techniques and many great tips and tools to save time and thus increase your ROI.

The Art of 6 Simple Questions

On Search Engine Watch, Michelle Stinson-Ross wrote an article about asking important questions of an interviewee or your social audience. She provides great information on question structure, how to develop questioning as a skill and how listening can improve content strategy and customer service.


Back to SEO Basics: Why Relevant External Links MatterBack-To-Basics-SEO

Andy Franco of Vertical Measures wrote a blog post for Webmasters about the pros of linking out. In the post he goes over natural versus spammy links, gathered industry expert’s opinions and gives a quality checklist to go through before deciding to post a link.

Press Releases Still an SEO Strategy? The Experts Speak

Over on Authority Labs, Melissa Fach gathered experts together to discuss press releases as an SEO strategy. While they mostly say the same thing in different words, they have great points marketers and SEOs should be aware of.

“We don’t view press releases as an SEO strategy at all anymore. However, we do view them as a marketing strategy, which we believe SEO has really become anyway.” – Arnie Kuenn, Vertical Measures


How to Build Links by Piggybacking on Your Competitor

Adegboye Adeniyi posted a guide on Linkarati on how to use your competitive analysis to build links. In the post, Adeniyi lists the procedure step-by-step, lists tools to use and also gives words of warning for link builders new to this strategy.

Excruciatingly Hard, Long Term, & Advanced Strategies for Link Building

Nikhil Jain wrote an article on Business2Community outlining a few link building strategies. These strategies are not for the lazy link builders out there. The strategies listed are effective but require considerable time and effort.


September 8 -11, 2014: Content Marketing World Cleveland, OH

September 30 – October 2, 2014: SMX East 2014 New York, NY

October 2, 2014: Content Jam Chicago, IL

October 6-9, 2014: Pubcon Las Vegas, NV

October 15-16, 2014: Seattle Interactive Seattle, WA

October 22-24, 2014: Information Development World San Jose, CA

November 3-6, 2014: ClickZ Live Chicago, IL

November 11-13, 2014: Internet Summit Raleigh, NC

November 13-14, 2014: SMX Milan Milan, Italy

November 17-19, 2014: Content Strategy Applied USA San Jose, CA

Blair Crawford

Blair Crawford is an Account Coordinator who values innovation, hard work and creating value for clients. When not focusing on Internet Marketing, Blair can be found hiking, baking and playing with her rescue puppy, Buddy.