As the Internet marketing world is constantly presenting new ideas and innovative strategies for promoting clients and reaching customers, the best ideas are compiled into the Weekly Measure. Each week we seek after these ideas from around the web, looking for topics concerning content marketing, paid search, link building, SEO, social media, and highlights of upcoming internet marketing webinars and conferences. We look forward to helping you stay on top of the latest marketing information.
This week’s Measure will be slightly shorter as we wish everyone a safe and happy Thanksgiving!
Ashley Zeckman published a guide on increasing participation in one’s content on the TopRank blog. She offers five keys to success for participation marketing as well as examples of participation marketing in action.
Kellie Phong of Vertical Measures posted about viral content and what makes certain pieces of content spread like fire. Phong examines Mashable’s new Velocity app which supposedly can predict which pieces of content will go viral, and looks at one hundred pieces of content flagged by the app’s system to see if such a thing can really be done.
Michelle Morgan wrote about visual PPC on the Clix Marketing blog. She offers four tips to help get started down the path towards taking advantage of image based ads and getting a leg up on the competition.
Dara Fontein made a post on Hootsuite about cleaning up and organizing social media accounts. Fontein discusses the results of decluttering and streamlining one’s social media presence and proposes several ways to go about the process.
Andrew Shotland wrote an article on Search Engine Land about local SEO. Scotland explains why broader SEO programs may hit roadblocks and the benefits behind taking SEO efforts to the local level.
Marieke van de Rakt looked at how to put together a successful link building strategy on Yoast. Her six step strategy includes getting to know one’s audience, matching content to websites and utilizing social media.
On Search Engine Land, Andrew Dennis talked about why he believes link building is here to stay throughout 2016 and beyond. He first delves into the evolution of link building before elaborating on why link building won’t be completely replaced by things such as content marketing in the foreseeable future.
- Join Quinn Whissen for a half-day pre-conference workshop on “The Proven 8-Step Formula to Content Marketing”.
- Don’t miss Arnie Kuenn’s half-day pre-conference workshop on “The Proven 8-Step Formula to Content Marketing”. Arnie will also be speaking on “Forget Keywords – Here’s How To Produce Content to Grow Your Business”.