The Weekly Measure is back again with the latest buzz in the content marketing, paid search, social media, search engine optimization and link building worlds. Also included in information on upcoming national and international conferences featuring industry experts, including those from Vertical Measures, ready to impart their knowledge on those eager to learn the finer workings of these subjects. Bookmark the Weekly Measure and keep checking back every week for your digital marketing news fix.
Emil Kristensen wrote on Sleeknote about how to boost customer conversions into email leads with content upgrades. Kristensen elaborates upon nineteen different types of content upgrades and the many ways in which they can be used, not only in blog posts, but also on e-commerce websites.
Dan Dannenberg made a post containing an infographic on the Vertical Measures blog about prioritizing one’s editorial calendar. The infographic details four prompts to use to decide which content to publish first.
Bryan Gaynor wrote an article on PPC Hero about working with clients across multiple time zones. He talks about the need for schedule synching and flexibility in order to make things flow properly.
Alexandra Tachalova posted on Moz about whether organic SEO and social media marketing (SMM) relation to driving traffic. Tachalova dives deep into the idea that SMM corresponds to SEO and indirectly influences website performance in Google.
Danny Goodwin wrote about the recent crackdown on fake news sites by Facebook on Search Engine Journal. He explains the social giant’s reason behind the ban and what it means for its algorithm problem with detecting falsified news.
On Yoast, Marieke van de Rakt sought to answer the seeminly simply question of what Google does. She lays out the details behind the search engines algorithms, SERPs and the value placed on links.
Ian Bowden explained the importance of the outreach aspect of link development on Search Engine Land. Bowden’s article reinforces the idea that outreach is a tough, yet essential, element of a strong SEO campaign.
Tony Edward posted about how to avoid outbound link penalties from Google on Search Engine Land. Edward stresses the importance of monitoring outbound links and how to fix any penalties that may arise.
Lisa Zheng wrote about the art behind crafting strong link development outreach on Search Engine People. She reviews four types of high-converting emails and tips on what to include in them.
- Be sure to catch Quinn Whissen’s pre-conference workshop focusing on Vertical Measures’ 8 steps to success as well as her presentation on how to get more traffic from existing content.