The Weekly Measure: Dropping Followers, Converting On-Brand Content & Finding Balance

The Weekly Measure: Dropping Followers, Converting On-Brand Content & Finding Balance

Every Friday, Vertical Measures gathers all the best content from across the web and compiles it into The Weekly Measure. We feature the entire spectrum of digital marketing, including content marketing, paid media, social media, search engine optimization, link building and email marketing. We also list the best conferences that will take place in that next few weeks. Keep with the Weekly Measure each week as we continue to provide you with the most current digital marketing news.

Sign up for July’s webinar!

Don’t miss out on our upcoming
Content ROI Webinar
with Ashley Ward

Digital Marketing

Your Twitter Following Is About to Drop. Here’s Why.

– HubSpot Blog

Twitter announced this week the latest of its effort to fight platform abuse and maintain authenticity on its network.

3 Ways to Balance Creativity & Search Optimization in Content

– Search Engine Journal


Three ways to avoid losing your muse and ensure that your content will get the right attention from people and search engines.

Search Engine Optimization

What Do SEOs Do When Google Removes Organic Search Traffic?

– Moz

Google has made the job for SEO teams even harder. What does it all mean? Ran covers this unsettling trend in his recent Whiteboard Friday.

How to drive conversions with on-brand SEO copywriting

– Search Engine Land

Jessica Foster explains how to create an SEO-focused brand message that builds trust and drives conversions.

Paid Media

4 Ways to Make Facebook & Google Ads Work Better Together

– WordStream

Learn four ways these two networks can work together to get you better results from your ad campaigns.

Google Adds “People Also Search For” Box to Paid Search Results

– Search Engine Journal

Google has added a new feature to paid search results that was previously displayed only in organic search snippets.


Want to read more of our content?

Every week, our award-winning blog publishes fresh, original content that engages and entertains. Click below if you’d like to be added to our subscription list.

Subscribe to the Blog!

Zack Jones

You're Abe Froman? "That's right, I'm Abe Froman." The Sausage King of Chicago? "Uh yeah, that's me."