The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.
Amanda DiSilvestro asked entrepreneurs in the digital space about the challenges they’ve faced growing their businesses. The answers are great lessons for other entrepreneurs, managers and anyone working in the digital field.
Vertical Measures’ Arnie Kuenn wrote a post on Relevance about why it takes guts to be in the content marketing business. In the post, he gives five examples of courageous moments every content marketer will face and why it pays to see them through.
Tweak Your Biz posted an article every content marketer should read. The article talks about the correct content format for a successful marketing strategy. She gives examples of different content pieces as well as other things marketers should keep in mind while going through content ideation and creation.
On LinkedIn, Arine Kuenn, CEO of Vertical Measures, gives the seven best content curation tools currently available. I the article he also explains why content curation is important and should be a part of your content marketing strategy.
Jeff Baum posted to PPC Hero about something all marketers need to keep in mind – What makes clients happy? His tips come from personal experience and he boils most client conversations into three categories: being proactive, moving quickly and communication.
On the Bing Ads blog, Connie Woo wrote an article about bidding on brand-name keywords in campaigns. The article goes over an experiment they did in the financial services vertical and also links to white paper they came out with on the same topic.
Marin Beck explains on Marketing Land about Twitter’s NFL game plan. Martin explains that after the wildly successful World Cup campaign, Twitter is creating a dedicated space for NFL fans.
Charise Strandberg wrote an article about the benefits of expanding your social media reach beyond Facebook. She goes through the reasons behind not sticking to one platform and then gets into the “how-to” of multiple social media platforms from strategy development to available tools.
On Search Engine Land, Chris Marentis wrote an article every SEO should read. He points out that SEO is often the first service out the door when times get tough and explains how to get others – your boss or your clients – to see why SEO is a valuable part of the overall marketing strategy.
Zack Jones posted to the Vertical Measures blog about using Google+ Local for your business. He goes through the history of G+ Local, the basics and how to use it to actually grow your business.
Casie Gillette writes on Search Engine Land about mistakes even seasoned link builders can make. From targeting the wrong person to not following up, the mistakes she walks through are all easy for any link builder to make but are also just as easily fixed.
Brad Miller takes to Search Engine Watch to explain why he thinks link building needs a fresh perspective and a new name. While he makes great points about Google changing the game, some may equate his change from “Link Building” to “Domain Equity Development” akin to the change from “Trash Collector” to “Sanitation Specialist.” We’ll let you decide.