The Weekly Measure: Domain Equity Development, Google+ Local for Business & Why Content Marketing Takes Courage

The Weekly Measure: Domain Equity Development, Google+ Local for Business & Why Content Marketing Takes Courage

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.


Ask the Experts: What was Your Biggest Challenge in Growing Your Business?

Amanda DiSilvestro asked entrepreneurs in the digital space about the challenges they’ve faced growing their businesses. The answers are great lessons for other entrepreneurs, managers and anyone working in the digital field.

Content Marketing Takes Courage, and Here’s Whycontent-marketing-courage

Vertical Measures’ Arnie Kuenn wrote a post on Relevance about why it takes guts to be in the content marketing business. In the post, he gives five examples of courageous moments every content marketer will face and why it pays to see them through.

The Right Content Format: An Integral Part Of Content Marketing Strategycontent marketing strategy tweak your biz

Tweak Your Biz posted an article every content marketer should read. The article talks about the correct content format for a successful marketing strategy. She gives examples of different content pieces as well as other things marketers should keep in mind while going through content ideation and creation.

Top 7 Tools and Concepts for Content Curationhashtags arnie post

On LinkedIn, Arine Kuenn, CEO of Vertical Measures, gives the seven best content curation tools currently available. I the article he also explains why content curation is important and should be a part of your content marketing strategy.


Keep Your PPC Clients Happy – Tips for Managing Client Relationshipsbill gates quote PPC Hero

Jeff Baum posted to PPC Hero about something all marketers need to keep in mind – What makes clients happy? His tips come from personal experience and he boils most client conversations into three categories: being proactive, moving quickly and communication.

Brand Terms in Bing Ads: To Bid or Not to Bid?

On the Bing Ads blog, Connie Woo wrote an article about bidding on brand-name keywords in campaigns. The article goes over an experiment they did in the financial services vertical and also links to white paper they came out with on the same topic.


Twitter Adds #NFL & Game Timelines To Its Football Game Plantwitter NFL

Marin Beck explains on Marketing Land about Twitter’s NFL game plan. Martin explains that after the wildly successful World Cup campaign, Twitter is creating a dedicated space for NFL fans.

How and Why You Should Diversify Your Social Media

Charise Strandberg wrote an article about the benefits of expanding your social media reach beyond Facebook. She goes through the reasons behind not sticking to one platform and then gets into the “how-to” of multiple social media platforms from strategy development to available tools.


Communicating SEO’s Value To Clients And C-Level Execsmetrics-800x479

On Search Engine Land, Chris Marentis wrote an article every SEO should read. He points out that SEO is often the first service out the door when times get tough and explains how to get others – your boss or your clients – to see why SEO is a valuable part of the overall marketing strategy.

Boost Your Visibility & Your Business with Google+ LocalGoogle-Plus-Local

Zack Jones posted to the Vertical Measures blog about using Google+ Local for your business. He goes through the history of G+ Local, the basics and how to use it to actually grow your business.


5 Less Common Link Building Mistakes You Might Be Makingwrong-way-go-back-ss-1920-800x450

Casie Gillette writes on Search Engine Land about mistakes even seasoned link builders can make. From targeting the wrong person to not following up, the mistakes she walks through are all easy for any link builder to make but are also just as easily fixed.

Domain Equity Development: A Fresh Perspective on Link-Building

Brad Miller takes to Search Engine Watch to explain why he thinks link building needs a fresh perspective and a new name. While he makes great points about Google changing the game, some may equate his change from “Link Building” to “Domain Equity Development” akin to the change from “Trash Collector” to “Sanitation Specialist.” We’ll let you decide.


September 8 -11, 2014: Content Marketing World Cleveland, OH

September 30 – October 2, 2014: SMX East 2014 New York, NY

October 2, 2014: Content Jam Chicago, IL

October 6-9, 2014: Pubcon Las Vegas, NV

October 15-16, 2014: Seattle Interactive Seattle, WA

October 22-24, 2014: Information Development World San Jose, CA

November 3-6, 2014: ClickZ Live Chicago, IL

November 11-13, 2014: Internet Summit Raleigh, NC

November 13-14, 2014: SMX Milan Milan, Italy

November 17-19, 2014: Content Strategy Applied USA San Jose, CA

Blair Crawford

Blair Crawford is an Account Coordinator who values innovation, hard work and creating value for clients. When not focusing on Internet Marketing, Blair can be found hiking, baking and playing with her rescue puppy, Buddy.