The Weekly Measure: Dogs and Digital Marketing, LinkedIn Marketing & Facebook Surveys

The Weekly Measure: Dogs and Digital Marketing, LinkedIn Marketing & Facebook Surveys

Every Friday, Vertical Measures gathers all the best content from across the web and compiles it into The Weekly Measure. We feature the entire spectrum of digital marketing, including content marketing, paid media, social media, search engine optimization, link building and email marketing. We also list the best conferences that will take place in that next few weeks. Keep with the Weekly Measure each week as we continue to provide you with the most current digital marketing news.

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Digital Marketing

7 Lessons Our Dogs Teach Us About Digital Marketing

– Vertical Measures

 

Follow these seven lessons from our pups, and you’ll be well on your way toward being successful in today’s digital marketing world.

What to Know Before Engaging with a Digital Marketing Agency

– Vertical Measures

 

By understanding these key factors, you can set yourself up for long-term success alongside a reputable agency.

Content Marketing

Content Marketer of the Year Shares the REI Story

– Content Marketing Institute

 

REI’s Paolo Mottola (2017 Content Marketer of the Year) shares the story of how the adventure giant tackles content marketing.

How to Monitor Your Competitors’ Content Marketing Efforts

– Search Engine Watch

 

Competitor monitoring informs content marketing strategy, inspires more content marketing tactics and helps you prevent content marketing mistakes.

Paid Media

Advanced Remarketing Audiences for Better PPC Campaigns

– SEMrush

 

#SEMrushchat discussed how to remarket ads by focusing on the target audience, and so much more.

Amazon Now Offering Home Services Ads

– Clix Marketing

 

Amazon now allows you to sell your services through their website. Everything from yard work to iPhone repair. Learn how you can get started.

Social Media

LinkedIn for Content Marketing: What You Need to Know

– Content Marketing Institute

 

Do you know the value of LinkedIn’s publishing opportunities? You should. Start with these three things.

How to Conduct a Survey Using Facebook Messenger

– Search Engine Journal

 

Want to get better survey response rates? Here’s a five-step guide on how to do marketing surveys with a Facebook Messenger chatbot.

Search Engine Optimization

How to Optimize Car Dealership Websites

– Moz

 

While most verticals require different SEO strategies, car dealerships face particularly complex challenges.

How to Make the Right Landing Page Rank: A Complete SEO Checklist

– Search Engine Journal

 

Got a wrong landing page showing up in the SERPs? Go through this SEO checklist of emergency actions to make sure the right landing page is ranking.

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Zack Jones
zackj@verticalmeasures.com

You're Abe Froman? "That's right, I'm Abe Froman." The Sausage King of Chicago? "Uh yeah, that's me."