The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.
Roger C. Parker wrote about the top books that content marketers should be reading on Content Marketing Institute. Parker details what each book covers that makes it must-read material, including Brad and Arnie Kuenn’s newest book, Content Marketing Works.
In a post on Allvoices.com, Vertical Measures CEO Arnie Kuenn discussed content marketing with Shahnaz Mahmud. Kuenn describes his introduction to content marketing and the shift of Vertical Measures towards the strategy, as well as content marketing tips and challenges.
Zach Etten posted about YouTube Trueview and what it means for advertisers. He reviews how the feature works as well as its goals and benefits of the feature. At the end of his post, he provides a link to a free download of Vertical Measures’ free guide titled “Beginners Guide to Content Promotion.”
Tara Johnson wrote an article about PPC automation for retail search advertising on Search Engine Watch. She covers four ways retailers can leverage bid automation.
On Social Media Today, Carianne King shared an infographic created through collaboration between SuMall and Buffer about the ideal length of everything online, such as social media posts. The infographic offers the ideal character counts for sites including Facebook and Twitter as well as for URL domains.
Patrick Groome wrote about the importance of community building for brands on Business 2 Community. Using the movie Jurassic World as an example, Groome demonstrates four ways that social media can be leveraged to increase customer awareness and the functionality of the overall business.
Chris Marentis shared four steps for building a solid foundation for local search visibility in an article on Search Engine Land. His method includes figuring out where you stand, claiming one’s local listing in Google My Business, claiming other business listings, managing local listings on a daily basis and ensuring sites are mobile friendly.
The top five SEO agencies with the most engaged Facebook audiences were named on Search Engine Journal. Among these agencies is Vertical Measures, with the article explaining the engagement requirements met, the ranking criteria for it, and the other agencies named.
Jayson DeMers wrote about link building misconceptions on Search Engine Watch. He explains and dispels five popular misconceptions such as the idea that quantity matters over quality.
On Marketing Land, Alex Lirtsman posted about the introduction of deep linking in Apple’s iOS 9. Lirtsman looks at this function’s potential to improve app discoverability, and what this new feature means for the continuing mobile search war between Apple and Google.
In an article on Search Engine Land, Andrew Dennis discussed the history of link building and how to employ today’s major tactics. He reviews link building pre-Penguin and moves into effective strategies for post-Penguin link building.
- Arnie Kuenn will be speaking about creating content audiences will find and love.
- Don’t miss the panel on getting organizational buy-in for content marketing hosted by Arnie Kuenn and several other experts in the field!