Every Friday, Vertical Measures gathers all the best content from across the web and compiles it into The Weekly Measure. We feature the entire spectrum of digital marketing, including content marketing, paid media, social media, search engine optimization, link building and email marketing. We also list the best conferences that will take place in that next few weeks. Keep with the Weekly Measure each week as we continue to provide you with the most current digital marketing news.
– Vertical Measures
Why is client management so important for a successful marketing strategy? VM’s Jenn Tanabe explains why collaboration between client/agency is so important.
– Vertical Measures
Online users are cynical, suspicious and weary. Don’t be part of the problem. Give customers valuable content and they will reward you with their business.
– Search Engine Journal
SEO writers, it’s time to get smart at writing human-friendly SEO content that will rank in Google and satisfy the reader. Here’s your guide.
We asked Grant to share his insights on understanding audience intent, making connections, targeting them with strategies and measuring content performance.
Search Engine Optimization
– Clix Marketing
Google is trying hard to get advertisers on mobile apps. Here’s how they’ll finally succeed and how you can keep control of your campaigns.
Learn how your agency or small business can leverage Google’s machine learning features like Smart Campaigns or Responsive Search Ads to maximize return.
– The New York Times
Plays can be bought for pennies and delivered in bulk, inflating videos’ popularity and making the social media giant vulnerable to manipulation.
Want to be a Facebook power user? Of course you do. These tricks will save you time, give you an edge on your competitors, and improve your overall Facebook performance.
– Search Engine Land
SEL breaks down the nuts and bolts of four unique link-building tools and shares how each can help analyze web pages and assist in your linking efforts.
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