The Weekly Measure: Data-Driven Content, Defeating Amazon & Fake YouTube Views

The Weekly Measure: Data-Driven Content, Defeating Amazon & Fake YouTube Views

Every Friday, Vertical Measures gathers all the best content from across the web and compiles it into The Weekly Measure. We feature the entire spectrum of digital marketing, including content marketing, paid media, social media, search engine optimization, link building and email marketing. We also list the best conferences that will take place in that next few weeks. Keep with the Weekly Measure each week as we continue to provide you with the most current digital marketing news.

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Digital Marketing

How Effective Client Management Can Directly Impact Your Digital Marketing ROI

– Vertical Measures


Why is client management so important for a successful marketing strategy? VM’s Jenn Tanabe explains why collaboration between client/agency is so important.

Help Before You Sell: Why Prioritizing Customer Needs Makes Good Business Sense

– Vertical Measures


Online users are cynical, suspicious and weary. Don’t be part of the problem. Give customers valuable content and they will reward you with their business.

Content Marketing

10 Conversion Copy Tips Every SEO Writer Needs to Know

– Search Engine Journal


SEO writers, it’s time to get smart at writing human-friendly SEO content that will rank in Google and satisfy the reader. Here’s your guide.

Smarter Content through Data that Engages #SEMrushchat

– SEMrush


We asked Grant to share his insights on understanding audience intent, making connections, targeting them with strategies and measuring content performance.

Search Engine Optimization

How to Win Local Customers Back from Amazon this Holiday Season

– Moz


Moz shares a smart tactic with roots in good old-fashioned customer service to help win back your customers in the busy season.

How to Optimize Your Google My Business Listing

– Search Engine Watch


A Google My Business profile is an essential tool for local SEO helps to cement the online presence outside of a website.

Paid Media

Google Pushing All Display Network Campaigns Onto Apps

– Clix Marketing


Google is trying hard to get advertisers on mobile apps. Here’s how they’ll finally succeed and how you can keep control of your campaigns.

How Advertisers Can Use Google’s Smart Products

– LunaMetrics


Learn how your agency or small business can leverage Google’s machine learning features like Smart Campaigns or Responsive Search Ads to maximize return.

Social Media

The Flourishing Business of Fake YouTube Views

– The New York Times


Plays can be bought for pennies and delivered in bulk, inflating videos’ popularity and making the social media giant vulnerable to manipulation.

21 Facebook Tricks and Tips Everyone Should Know in 2018

– Hootsuite


Want to be a Facebook power user? Of course you do. These tricks will save you time, give you an edge on your competitors, and improve your overall Facebook performance.

Link Building

A Link Building Checklist to Earn More & Better Links

– Search Engine Journal


This link building checklist will show you a repeatable process, with link building tasks broken down by month and week.

Link Building Tools You May Not Know About

– Search Engine Land


SEL breaks down the nuts and bolts of four unique link-building tools and shares how each can help analyze web pages and assist in your linking efforts.


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Zack Jones

You're Abe Froman? "That's right, I'm Abe Froman." The Sausage King of Chicago? "Uh yeah, that's me."