The Weekly Measure returns every Friday to deliver a curated list of content marketing, paid search, social media, search engine optimization and link building news cherry picked from sites throughout the week. Also included is a schedule of conferences for those who want to expand their knowledge base in a live format environment. Make the Weekly Measure your one-stop shop for digital marketing news every week!
To fully capitalize on your content marketing, you need to click with your audience. Start by avoiding these four content marketing tactics that turn off your audience.
Making your site garden-fresh is one more way that you can make your content more relevant and useful to your site visitors.
Find out how to come up with a PPC ad spend budget that’s right for your business and how that ties into your digital advertising campaign goals.
Google is currently adding live ads to live campaigns in live accounts. Are you in the pilot? How are they doing it?
Explore the top challenges facing social advertisers in 2017.
Your social media content strategy isn’t reaching as many people as before. What to do? Here are four ways to deal with the decline in organic reach.
Back links and great content aren’t enough to guarantee top rankings on their own. Now user engagement metrics are changing the way you should approach SEO.
As search engine algorithms become more sophisticated, many believe user signals will play a greater role in search rankings. Columnist David Freeman explains what this means for forward-looking SEO professionals.
Link building is incredibly effective, but it’s intimidating and frustrating, too. In this Whiteboard Friday, Rand builds out a framework you can start using today to simplify the link building process for everyone involved.
Link building is often one of the most challenging digital marketing tasks for small businesses. In this helpful how-to, columnist Marcus Miller explores how link building works today and what small businesses can do to get started.
Check out our list of over 120 Digital Marketing conferences
- February 27-28: Digital Marketing for Financial Services West – San Francisco, CA
- February 27-March 1: Local Search Association 2017 (LSA17) – San Diego, CA
- February 28-March 2: High Five Conference 2017 – Raleigh, NC
- March 1-2: C3 2017 – New York City, NY