The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.
Kelsey Jones shared an infographic created by Udemy on Search Engine Journal about what marketing lessons can be learned from Reddit “Ask Me Anything” (AMA). The infographic offers several examples of Reddit AMA’s and the takeaways marketers can apply to their own strategies.
Vertical Measures’ own Quinn Whissen wrote about content marketing strategy on Marketing Land. She outlines four killer strategies including email marketing, PPC, conversion rate optimization and hub and spoke content.
Noelle Schuck discussed content word count in her article on the Vertical Measures blog. Schuck emphasizes the importance of the quality of words over quantity. She also offers three different ways to measure the quality of a piece of content other than its word count.
Quinn Whissen of Vertical Measures posted about the necessity of content marketing workshops for companies. She covers the benefits of a content marketing education and the criteria for who should attend these training workshops. At the end of her post, she provides a link to an opportunity to win a free content marketing workshop from Vertical Measures led by either herself, CEO Arnie Kuenn or Director of Business Strategy Mike Huber.
Will Green looked at a critical aspect of analyzing web pages on PPC.org: why people leave websites. Green highlights four factors that may cause visitors to bounce off of pages.
Jamie Smith wrote an article on Search Engine Watch about the tools used for analyzing competitor intelligence data for PPC. Smith writes specifically on why these tools need to be monitoring competitors’ sales funnels.
Verónica Maria Jarski shared an ifographic created by the WebDAM team about visual social media on Marketingprofs. The infographic covers the human factor of social media, how brands need to evolve in regards to utilizing visual social media, and what they need to know about it based on the three fastest growing channels.
Sarah Snow wrote about the importance of Pinterest in sales for companies. Snow includes an infographic created by Mainstreethost that details exactly how Pinterest is an Ecommerce powerhouse needing immediate attention and implementation into sales strategies.
On the Higher Visibility blog, Amanda DiSilvestro posted about referral traffic. She first defines referral traffic before moving into how to earn more of it and the importance of analytics referral reports.
Chris Liverside delved into using a mega menu to maximize SEO performance on Search Engine Land. Liverside lays out the best practices for the implementation of a mega menu.
Paul Shapiro explored how to build links using social networks on Marketing Land. He examines link building using Google+, Twitter, YouTube and social paid search.
Owen Radford wrote a post about the changes in link building on the Elementary Digital blog. Radford offers up a set of new link building principles originating from Moz as well as how brand mentions, social signals and thirty party reviews play into the process.
Peter van der Graaf’s column on Search Engine Watch talked about infiltrating online social communities for links. His five step guide explains how to effectively get links out of social media efforts.
- Don’t miss the panel on getting organizational buy-in for content marketing hosted by Arnie Kuenn and several other experts in the field!