The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.
Kevan Lee wrote an article on the seventeen best tools for content distribution on the buffersocial blog. Before discussing these tools, Lee offers definitions for the three types of content distribution channels, owned, earned, and paid.
Brad Kuenn posted on the Vertical Measures blog about content promotion. Kuenn lists the top ten content promotion tools and services such as Hootsuite, Facebook Ads, and Pinterest, along with detailed descriptions for each.
Gerry Moran discussed how to simplify content marketing planning in 2015 in an article on Business 2 Community. Moran shares seven tips to help make the most of your content marketing in 2015 including being open to completely reinventing your marketing approach and competitive tracking.
Daniel Dannenberg of Vertical Measures made a post containing a video about the process of creating an infographic. Dannenberg explores the advantages and disadvantages of the two options for infographic creation, utilizing an online template to design it yourself or hiring an outside designer.
On PPC.org, Will Green wrote an article about about how to choose between using search network or display network when creating a campaign in pay per click advertising programs. Green discusses the advantages and disadvantages of each network and offers advice on determining which network to choose.
CEO of Zebra Advertisement Rocco Baldassarre posted to Search Engine Journal about how to successfully utilize Bing for PPC campaigns. He provides five practices for setting up a successful Bing campaign including: taking advantage of the new Bing Campaign Planner, and setting up separate desktop and mobile Bing campaigns. He also provides a list of five additional tips for optimizing a Bing campaign at the end of his article.
Lori Soard posted to Business 2 Community about the top five little known and often overlooked social media sites. Soard provides information on how Tagged, Ask.fm, Yelp, Hi5, and Buzznet, can be implemented in a social media marketing campaign.
On Social Media Today, Mary Edwards wrote an article about blending social media marketing with traditional marketing during the holiday season. She shares four ideas to allow for the best coverage including cross promotion and making sure social media links are present in all traditional marketing materials.
Ann Gynn posted about common SEO mistakes in a post on Content Marketing Institute. Gynn shares nine common mistakes including targeting the wrong audience and not having a plan for systematic outreach. She also provides an example for each mistake.
Co-founder of KISSmetrics Neil Patel posted on Search Engine Journal discussing link removal request techniques. Patel writes about six techniques to improve removal requests such as using kind persuasion techniques and being very brief. In addition, he offers a removal request template at the end of his post.
Kaity Nakagoshi posted an article on Business 2 Community describing her first outreach attempt as a link builder. Utilizing her first outreach email, she connects her experience to the idea that link building is about quality content and backlinks over quantity. She also discusses the idea that SEO is not something that can be mastered by practice due to the ever changeing and updating algorithms.
CEO of Page One Power Jon Ball posted on Search Engine Journal discussing how link building complements other online marketing strategies. Ball writes about how link building can be used to benefit social media, content marketing, paid search/PPC and email marketing.