The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.
Founder of Digital Marketing Philipines Jomer Gregorio posted an article containing an infographic to guide SMBs in the creation of a content marketing campaign. The infographic begins by discussing why content marketing is a valuable business strategy followed by a six step procedure for setting up a strong campaign.
Vertical Measures CEO Arnie Kuenn wrote an article on Relevance about how to root content promotion strategy in measurable ROI. He discusses four major parts of a good content promotion plan including setting goals, understanding your audience, producing the right content, and targeting and optimizing ads.
Following up his previous article on Relevance about content promotion strategy, Arnie Kuenn posted about platforms that can be used to promote content. He goes into detail about how Google Remarketing, Google Display, and Facebook advertisements, can be used to target audiences for content promotion. Additionally, he discusses the potential results of utilizing these platforms.
Hayley Cummings wrote a post on PPC Hero’s blog about creating an effective PPC strategy. Cummings discusses the importance of setting goals, mapping out a strategy, and deciding what tactics to use to implement this strategy.
Zach Etten of Vertical Measures wrote about Facebook’s usefulness as an advertising platform for PPC. He reviews fifteen aspects of Facebook advertisements that should make testing them a priority including cost, demographic targeting, and shareable ads.
In a post on Business 2 Community, Shelby Clarke offered advice for writing the perfect social media post. Her post contains five tips including creating valuable content, using images, scheduling posts and cross-posting them between platforms, creating different versions of posts to test and analyze effectiveness, and to post often. In addition, she includes several valuable post scheduling and image creation sites.
Stephanie Sammons posted on Social Media Examiner about how to build a powerful network using LinkedIn. Sammons offers five steps to utilize LinkedIn in network building ranging from inviting existing contacts to connect on the site to using the advanced search feature to filter searches.
In an article on Search Engine Land, Matthew Barby shares thirty-seven tools used to get the most from an SEO campaign. He reviews tools used specifically for analysis such as Majestic and SEM Rush. He also shares information on tools for link prospecting and acquisition such as BuzzStream and Scrapebox as well as performance measurement tools such as Google Analytics and Authority Labs.
Matt Southern posted an article to Search Engine Journal about how to rank well in local search. Within his article are three video interviews from Pubcon 2014 featuring local search experts Brian Lafrance, John Rampton, and Mary Bowling, who offer their ideas on how businesses can rank well in local search. Southern also offers a written section of highlights from the three interviews at the end of his article.
Marie Haynes wrote an article on Search Engine Watch about scholarship links and if they can be considered natural links. She also offers five guidelines for companies looking to create scholarships and how to avoid potential penalties from Google when building links for them.
On Linkerati, Krystian Szastok posted about how to improve link outreach reply rates. He offers five methods such as doing something for whomever you are looking to get a link with before reaching out to them or having someone review and approve your first email to help establish a good first impression.