We hope you all have a safe and happy holiday – we’re taking a break from the Weekly Measure next week to enjoy the holidays and will be back on Friday, January 9th!
The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.
Jon Goldberg posted an article on Inc about content marketing in the new year. Goldberg provides his ten resolutions including having a 2015 editorial calender in place at the start of January and more closely following brands with strong content marketing strategies.
Quinn Whissen of Vertical Measures wrote about the viability of content marketing as an effective strategy in 2015. She discusses the importance of viewing it as a continuing and dynamic process and how to create an effecient strategy from auditing to analytics. At the end of her article, she offers three simple guidlines for getting the most out of content marketing efforts.
Amy Bishop posted on the Clix Marketing blog about increasing PPC efficiency with Microsoft Excel. Bishop provides information on how to utilize ten tricks and formulas including Excel shortcuts and the Vlookup function.
Lisa Raeshler offered paid media strategy review tips on ClickZ. She details the importance of reviewing goals, trends, paid media channels and current campaigns in strategy creation.
On Buffer, Kevan Lee detailed scheduling social media content. Lee discusses the five benefits of mapping out social media content, the elements of a successful social media content plan and the ideal post frequency. He also offers seven tools for organizing and implementing a social media calendar such as Google spreadsheets and Basecamp.
On Search Engine Land, Casie Gillette posted an article on SEO tactics to utilize in 2015. She outlines five tactics inluding scoping out editorial opportunities through tracking editorial calendars and performing a competitve analysis by revisiting links.
Ray “Catfish” Comstock wrote an article on Search Engine Watch about SEO issues he has come across in the past sixth months. Comstock discusses ten things he has had issues with such as conversion testing and keyword density as well as recommendations on how to fix these issues.
Jayson DeMers posted a guide to successful link building on Search Engine Watch. DeMers provides five strategies for creating and implementing a successful link building campaign such as guest blogging and anchor text best practices. He also provides several measurement tools to utilize when building links.
Jessica Thompson wrote an article on Search Engine Land collecting the top link building articles of 2014. She lists ten articles from authors such as Jon Ball, Eric Ward and Erin Everhart. The list is comprised of articles published through December 3rd, 2014 and ranked in order of pageviews measured by Google Analytics.