The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.
The team at KISSmetrics posted to their blog about interactive content. The post focuses on defining interactive content, how to best utilize it, and the important role it plays in a modern content marketing strategy.
Vertical Measures President Chris Bird wrote about the period between implementing a content marketing strategy and when the results begin to become apparent. Calling this period of time the “slog,” Bird provides a list of four things to do to help drive quick traffic and leads until the effects of content marketing kick in.
Quinn Whissen posted the content marketing pet peeves of twenty-five speakers from the upcoming Content Marketing World in Cleveland on the Vertical Measures blog. Experts questioned include Arnie Kuenn, Jay Baer and Rand Fishkin.
President of Vertical Measures, Chris Bird, shared a column on The Business Journals covers content marketing failures. He offers a list of five reasons why content marketing efforts can fail and how to prevent them from happening.
Robert Brady wrote an article on the Clix Marketing blog about PPC management. He shares a list of his “3 Ds” of PPC management tips to aid in increasing organization and efficiency.
Alesia Hsiao posted on Duct Tape Marketing about landing page optimization. Hsiao emphasizes the importance of a strong landing page and paying attention to its structure and content in order to reap the full benefits of the page.
On Social Media Today, Sarah Matista posted an infographic created by the Pagemodo team. The infographic chronicles the changes in Facebook’s news feed from August 2014 to July 2015. In addition, she offers a more in-depth description of each change noted in the infographic.
Jeanette Russel delved into social insights that drive engagement in a blog post on Atttentive.ly. Russel examines eight insights that provide a look into the social habits of one’s audience, followers or supporters, and how to use this information to further connect with them.
Adam Setzer wrote an article about creating a successful SEO campaign on Search Engine Watch. He begins by suggesting six points that are key to a successful campaign, then looks at how to pick keywords, the importance of technical skills and the role of content and social media marketing in earning backlinks.
Andrew Schulkind discussed SEO for content marketing on biznology.com. He looks at three areas to focus on to guarantee the success of SEO efforts.
Corry Collins posted on Search Engine Watch about link acquisition for enterprise level businesses. Collins uses Williams-Sonoma as an example of the top of the funnel marketing strategy. He also lists four vital elements of an acquisition campaign at the end of his post.
Julie Joyce emphasized the importance of continuing education for link builders while on the job in an article on Search Engine Land. She writes about how to create opportunities for link building teams to learn and be creative.
- Arnie Kuenn will be speaking about creating content audiences will find and love!
- Don’t miss the panel on getting organizational buy-in for content marketing hosted by Arnie Kuenn and several other experts in the field!