Vertical Measures’ weekly publication the Weekly Measure brings together the latest internet marketing news published by industry experts from around the web. Included in each posting is the latest from the content marketing, paid search, social media, SEO and link building fields. Also included is a regularly updated schedule of conferences featuring industry experts, including those from Vertical Measures. Check back with the Weekly Measure each week to stay current on industry trends.
Marcus Sheridan posted about content marketing’s editorial process on The Sales Lion. Sheridan discusses how having too many people involved in the editorial process of content creation can ultimately dilute the quality of produced content.
Julia McCoy looked at lessons online marketers can take from print publications on Search Engine Journal. She goes through ten lessons proven tried and true during the golden era of print that writers of online copy can put to immediate use to bolster their writing.
Alka Du Mont covered proper PPC reporting on PPC Hero. Du Mont details five steps to optimizing report content and creation time.
Nick Eppinger wrote about 2016 AdWords updates on Lunametrics. His article takes the form of a discussion transcript covering all the points of change announced at the Google Summit and what they mean for AdWords users.
Meghan Keaney Anderson posted an article about Facebook bots on HubSpot. She offers up a thorough summary of what a bot is and how to find them as well as five examples of branded Facebook messenger bots.
Caitlin Burgess’s article on the TopRank Marketing Blog examined how Pinterest is being utilized in today’s marketing landscape. Burgess provides five examples of how brands are still making use of the platform as well as some best practice tips.
In the sixth installment of Vertical Measures’ SEO 202 series, Christina Hecht stressed the importance of PageSpeed in SEO. In the included video, she talks about how PageSpeed affects search rankings, how to benchmark and measure it and the three top tactics for decreasing page load times.
Marieke van de Rakt published an SEO copywriting checklist on Yoast. The checklist includes eight questions to ask oneself before publishing, covering areas such as article clarity, internal links and keyword optimization.
Andrew Dennis posted on Search Engine Land about link building outreach. Dennis shares his advice on the art of persuasion when dealing with webmasters and how to use it to secure links.
Cory Collins published a column on Search Engine Watch seeking to identify the true goals of link building campaigns. He breaks down the reasonable metrics one might expect to track within a campaign, nothing that his compilation is not a universal guide.