The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.
Dan Stelter posted an article about blog writing on his website, Freelance Writer in Chicago. He goes over fifty-one ways to liven up inactive business blogs and increase comments, social shares, leads and more.
In an article on Forbes, Joshua Steimle wrote about the top online experts he is following in 2015. He provides information on experts such as CEO of Vertical Measures Arnie Kuenn, Content Marketing Institute founder Joe Pulizzi and international SEO consultant Aleyda Solis.
On the CMI blog, Vertical Measures’ CEO, Arnie Kuenn, reviewed eight common ways content marketing resources can be wasted. These methods that businesses should avoid completely include pitching management the wrong concepts, being overwhelmed by storytelling and caring only about conversions.
Melissa Mackey posted on Beyond the Paid about establishing a routine for PPC optimization. She offers a list of daily, weekly, monthly and quarterly tasks to help supercharge PPC workflow.
Anthony Martinez of Vertical Measures wrote about revenue generation with Facebook ads. Martinez discusses using page likes in Facebook Ads targeting, cross-device benefits and improving Facebook Ads performance. He also provides a link to Vertical Measures’ free downloadable guide titled “The Facebook Ads Guide to Find, Capture, and Target your Audience.”
Urooj Kazi posted an article on Social Media Today about long captioning on Instagram. Kazi begins by explaining how captions work, then talks about the many uses and art of long captions.
On Social Media Examiner, Brian Honigam wrote about increasing Pinterest exposure. He explains seven ways to attract more attention on the site such as experimenting with promoted pins, collaborating with popular pinners and optimizing pins for mobile devices.
Tom Pick posted an article containing an infographic created by IDF Marketing on Business 2 Community. The infographic illustrates SEO best practices of 2015.
Glenn Gabe tracked the evolution of Google Panda updates in an article on Search Engine Watch. Gabe begins with Panda 1.0 and follows its progress up through an over four month period of no updates.In addittion, he offers his thoughts on the future of Panda at the end of his article.
On Search Engine Land, Jason DeMers discussed the state of link building for SEO in 2015 and beyond. DeMers begins by addressing the idea that links could do more harm than good before moving into the “right” way to build links. He also touches upon the costs, risks and benefits of link building.
Neil Patel posted about .edu links in an article on Search Engine Journal. He shares ten strategies for building these links such as interviewing a professor, servicing a university with one’s local business and providing resources for university libraries.