The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.
Over at Content Marketing Institute, Ted Karczewski gives marketers a nudge towards using big data to help create their content marketing strategy. He was even nice enough to provide us with examples of this strategy in motion via a few of our favorite big brands like Kohl’s, Arby’s, and more.
Want to know how to use all of your company’s internal knowledge and turn it into content? Get “fracking!” John Bottom explains the process and gives us a handy infographic about his concept over on Content Marketing Institute.
The “Godfather of Content Marketing,” Joe Pulizzi, sits down with our very own Arnie Kuenn for an interview on content marketing. If you have one minute for quick content marketing advice (including the future of content marketing and challenges marketers face), make it this interview with the founder of Content Marketing Institute.
Arnie Kuenn of Vertical Measures writes on LinkedIn to tell marketers what exactly content marketing IS. To give us even more insight, he asked 23 industry experts their opinion and links to the results in the form of a free downloadable guide.
Andy Crestodina asked 1,000 bloggers 11 questions and published his findings for Orbit Media Studios. The post is lengthy but gives great insight into the profession, lots of data and great tips from experts throughout like Barry Feldman, Heidi Cohen, and more.
Zach Etten of Vertical Measures breaks down the most common questions asked about PPC and gives answers beyond the typical “it depends.” This is a great resource for both PPC managers and business owners who need a little more understanding of their Adwords or Bing Ads accounts.
Caitlin Halpert of 3qdigital shares four common mistakes that can be made when relying on manual bidding and how you can fix them. She also includes a few quick bonus tips for those PPC’ers looking to earn extra credit.
Martin Beck writes on Marketing Land about Google+’s low referral traffic. He presents potential answers as to why G+ could be lagging so far behind social giant, Facebook.
Adrienne Sheares gives us steps to make sure we are squeezing the most out of our social media efforts over on Vocus. She gives great examples of how brands like Telluride ski resort and Oreos are using social media for lead generating purposes.
On Search Engine People, Joe Cox shares some amazing add-ons, macros and API integrations with SEO’s to make everyone’s lives a little easier and spreadsheets so much more effective. These tools are not for the Excel novice but he does give resources for those just getting familiar with the program as well.
Local Visibility System shares a tutorial on what Schema.org is and how to use it specifically for your local business. The article also answers FAQ’s, gives multiple real-world examples and even has a spreadsheet for you to keep handy when you implement the Schema NAP on your site.
All the way from Italy, Sante Achille gives us a step-by-step guide to monitoring your website’s backlinks over on Majestic SEO’s blog. He even includes real-life examples and images of the steps so you don’t get lost on your journey.
On Search Engine Land, Erin Everhart helps us get back to basics to understand what really makes a good link and how you can go about building them. She argues the way link building happens today is different than in the past, but what makes a good link has stayed the same.