The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.
A content calendar is something anyone doing content marketing should have to keep key players and decision makers on track. Drew Eastmead of Vertical Measures wrote an article describing what makes up an effective content calendar, key features to include, and how to get all of the moving parts working in sync.
Ready for a laugh? Check out this quick video of Bryan Rhoads’ acceptance of the Content Marketer of the Year.
Arnie Kuenn, CEO of Vertical Measures, wrote an article on LinkedIn about gathering data that can help you determine what kind of content your audience prefers. The article gives six places for site owners to look for this valuable data and explains how to use it effectively to develop new content that will increase conversions.
Christina Baldassarre posted to the SEMRush SEO blog about how you can improve your Google AdWords campaigns by integrating them with social media. She gives 10 strategies you can use now to remarket to your audience as well as tips like excluding those who have already converted and testing images.
On Search Engine Land, Ginny Marvin wrote about how a few retailers are currently participating in Google’s new AdSense for Shopping. In the article, she explains what PLAs are, how the ads look and what this means for advertisers and users.
Kristin Ammerman wrote a post on Social Media Examiner about creating sharable images for social media platforms without hiring a designer. The post goes over three tools you can use to create images as well as tips to increase audience engagement.
On Ad Age, Tim Peterson explains what changes to Facebook’s algorithm and the acquisition of LiveRail could mean for social media marketers, advertisers and users.
Carla Barker goes over a common SEO question on Search Engine People’s blog. In the post she goes over the difference between a 301 Redirect and a canonical attribute, when to use each and how to do so.
On Search Engine Land, Chris Silver Smith talks about why Internet Yellow Pages may have become relevant post-Pengiun. The post goes over why IYPs have become relevant, how you can optimize your business in IYPs and business directories and why presence in second tier search is important.
Steve Masters posted to Vertical Leap’s blog about what the “new” link building might be. He says that since Penguin, SEOs have been yelling from the roof-tops that link building is dead. In his article he goes over what many people have claimed is “the new link building,” and then goes into why he appreciates Brad Miller’s “domain equity development” or “DED” approach.
Dave Davies writes on Search Engine Watch about the types of “bad link building” you should actually be doing. Guest posting, directories, forum commenting and article writing are all tactics he says you should be employing — as long as it’s done correctly.