The Weekly Measure: Content Audits, C-Suite Objections & An Ex-Googler

The Weekly Measure: Content Audits, C-Suite Objections & An Ex-Googler

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.


How to Effectively Evaluate Your Mid-Year Content Marketing Checklist

SteamFeed wrote an article about the importance of evaluating your marketing efforts midway through the year. In the post they talk about subscriber lists, editorial calendars and actually give a checklist with Joe Pulizzi’s advice built in.

How to Build A Content Marketing Strategy eBook

Lee Odden posted an ebook on Top Rank Blog to help marketers understand content marketing strategy. The ebook is a compilation of advice from 12 industry experts and gives marketers everything they need to navigate content marketing wonderland and create their own strategies.

Content Promotion: Who Took the Marketing Out of Content Marketing?Who-took-my-marketing-from-my-content

Zach Etten of Vertical Measures explains that a marketer’s job is not done when they hit “Submit Post” on their blog. He explains the importance of content promotion and backs it up with some pretty staggering statistics.

How Much Does Content Cost? It’s Not An Easy Question, And Here’s Why

Rebecca Lieb breaks down why such a simple question can have such a tricky answer on Marketing Land. In her article, Lieb points out that when it comes to a single piece of content, there are many hands that touch the project before it is complete. Companies need to account for salaries, freelance creation fees, agency billings among others to come to the real price of a piece of content.


Facebook Ads on Mobile are Cheaper and More Effective, Study Shows

On Mobile Marketing, Tim Maytom breaks down a study done by AdRoll. The study looked at 215 advertisers using retargeting on Facebook’s mobile and desktop platforms and found that the cost-per-click on mobile was 61% lower.

“Retargeting on Facebook has been a huge hit, and has become a must-have component of any business’ performance marketing strategy.” -Adam Berke, president and CMO of AdRoll

Bing Ads’ New Look Reflects New Energy From Microsoft’s Search Ads Platformbing-ads-diagonal2-fade-1200-600x337

Ginny Marvin posts on Marketing Land about the new Bing ads. She explains that the new design will help marketers much like Google’s AdWords platform and soon will have a live chat feature so that marketers can get live support and feedback.


Why the C-suite don’t ‘get’ social media marketing – and how to change thatBusiness people throwing dice on conference room table.

Sharon Flaherty wrote an article on The Guardian about the common road-blocks marketers get from the boardroom. In the article she also gives three strategies you can use to convince the room to adopt social media.

How Much Social Media Is Too Much?

On, Jesse Torres posts an article about the use of social media for businesses. When it comes to social media, more is more but it has to be done correctly or it’s just a strain on resources. He gives tips and tricks to walk the fine line between not enough social media and too much of the same.


How to Search Out a Great SEO Partner

Janine Popick posted an article on that helps companies navigate the tricky process of finding the right SEO agency. There are some not-so-legitimate practitioners out there and she gives tips on how to avoid them.

A Keyword Primer: Finding and Using Keywords Effectively

Kaila Strong gives a primer on the importance of keywords over on ActOn’s blog. In the post, she tells marketers the difference between “right” and “wrong” keywords, how to find them and how to use them effectively.

14 Questions with a EX-Member of Matt Cutts’s Search Quality team!Andre

James Norquay sat down with Andre Weyher, a former member of Matt Cutts’ team, and asked him 14 questions SEOs around the globe wanted to know. He talks about algorithm updates, link building best practices and even gives us a look into what it’s like to be one of Cutts Googlers.

5 Chrome Extensions Every SEO Should Be Using

Joe Topliffe gives a quick guide to Chrome extensions for SEOs on Linkarati. Whether you’re a seasoned pro or new in the game, he lists and explains the right Chrome tools to make your work easier.


8 Tools To Effectively Organize Your Link Building Campaigns

On Search Engine Land, Casie Gillette gives link builders eight tools to help them with the most difficult part of their job: staying organized. Some of the tools you may already be using, like Google Spreadsheets or Raven, but she also suggests things like making Twitter lists.

Why Diverse Tactics Matter in Link Building – 5 Reasons

Cory Collins wrote a great piece for link builders on Linkarati about why they need to switch up their tactics often. He gives five reasons why and walks link builders through each, strengthening his argument with each sentence.


August 11-14, 2014: ClickZ Live San Francisco, CA

August 14-15, 2014: LeadsCon New York, NY

August 18-19, 2014: Frontier International Kuala Lumpur

August 19-20, 2014: MarTech Boston, MA

August 24-27, 2014: Dialogue Conference Sweden

September 8 -11, 2014: Content Marketing World Cleveland, OH

September 30 – October 2, 2014: SMX East 2014 New York, NY

October 2, 2014: Content Jam Chicago, IL

October 6-9, 2014: Pubcon Las Vegas, NV

October 15-16, 2014: Seattle Interactive Seattle, WA

October 22-24, 2014: Information Development World San Jose, CA

Blair Crawford

Blair Crawford is an Account Coordinator who values innovation, hard work and creating value for clients. When not focusing on Internet Marketing, Blair can be found hiking, baking and playing with her rescue puppy, Buddy.