Each week, Vertical Measures presents the Weekly Measure, a collection of the week’s latest updates in the content marketing, paid search, social media, search engine optimization and link building fields. Also provided is a handy schedule of internet marketing industry conferences taking place around the world. Keep with the Weekly Measure each week as we continue to provide you with the most current digital marketing news.
– Vertical Measures
Analytics is one of the most valuable tools in your digital marketing arsenal. Learn our best practices to generate more website leads with Google Analytics.
– Content Marketing Institute
Learn how one company’s customer-centric content framework led to better results for the business and its customers.
– Practical Ecommerce
Here is a list of new and updated video tools for social media. There are tools for live streaming, collaborating with others, distributing content, editing, and shooting 360 degree video.
Search Engine Optimization
– Jeff Bullas
There is no point driving cold traffic to your website if it is not positioned to convert it into leads. Learn what to do before starting an SEO campaign.
– Search Engine Journal
Still trying to build links with 500-word blog posts that only scrape the surface of a topic? Here’s why you need to think bigger with your content.
Despite all the changes, the fundamentals of search engines remain the same. In 2018, black hat SEO will get your site penalized by the popular search engines. Here are the roles links will play in 2018.
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