The Weekly Measure: Big Content, Bad Social Media Advice & Generating Leads

The Weekly Measure: Big Content, Bad Social Media Advice & Generating Leads

Each week, Vertical Measures presents the Weekly Measure, a collection of the week’s latest updates in the content marketing, paid search, social media, search engine optimization and link building fields. Also provided is a handy schedule of internet marketing industry conferences taking place around the world. Keep with the Weekly Measure each week as we continue to provide you with the most current digital marketing news.

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Content Marketing

How to Generate More Website Leads with Analytics

– Vertical Measures


Analytics is one of the most valuable tools in your digital marketing arsenal. Learn our best practices to generate more website leads with Google Analytics.

How to Adopt a Customer-Centric Strategy for Your Content

– Content Marketing Institute


Learn how one company’s customer-centric content framework led to better results for the business and its customers.

Paid Search

6 Pro Tips for Managing PPC Client Relationships

– PPC Hero


Get the top tips for PPC client relationship management that will help set you up for a long prosperous career in PPC!

New Keyword Bidding Tool In AdWords

– Clix Marketing


Just because AdWords is changing to a new interface doesn’t mean the old one isn’t getting changed. Here’s something we found.

Social Media

Don’t Listen to Bad Social Media Advice – Here’s Why

– Hiplay


It is important to identify strategies that will benefit your business, and develop a long-term plan for your social media interaction.

13 New Video Tools to Use in Social Media

– Practical Ecommerce


Here is a list of new and updated video tools for social media. There are tools for live streaming, collaborating with others, distributing content, editing, and shooting 360 degree video.

Search Engine Optimization

9 Steps To Prepare Your Website For A Winning SEO Campaign

– Jeff Bullas


There is no point driving cold traffic to your website if it is not positioned to convert it into leads. Learn what to do before starting an SEO campaign.

Want More Organic Traffic? 5 Tips to Research Keywords Like a Pro

– Infusionsoft


Follow these tips to upgrade your keyword research strategy and rank higher on Google.

Link Building

An Introduction to Using ‘Big Content’ For Link Building

– Search Engine Journal


Still trying to build links with 500-word blog posts that only scrape the surface of a topic? Here’s why you need to think bigger with your content.

What role will link building have for SEO in 2018?

– Adlibweb


Despite all the changes, the fundamentals of search engines remain the same. In 2018, black hat SEO will get your site penalized by the popular search engines. Here are the roles links will play in 2018.


Why You Should Be Paying More Attention to Your Holiday Email Marketing

– Huffpost


Email marketing is one of the most effective facets of digital marketing, and yet it often remains overlooked.

Does the Perfect Email Template Exist? We Used Data to Find Out.

– MailChimp


“What makes good email good?” This question gets asked all of the time, but it never really gets a concrete answer.


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Zack Jones

You're Abe Froman? "That's right, I'm Abe Froman." The Sausage King of Chicago? "Uh yeah, that's me."