Every Friday, Vertical Measures gathers all the best content from across the web and compiles it into The Weekly Measure. We feature the entire spectrum of digital marketing, including content marketing, paid media, social media, search engine optimization, link building and email marketing. We also list the best conferences that will take place in that next few weeks. Keep with the Weekly Measure each week as we continue to provide you with the most current digital marketing news.
Search Engine Optimization
In this week’s Whiteboard Friday, our resident expert Britney Muller walks us through a bevy of smart tips and considerations that will strengthen your SEO negotiation skills.
– Search Engine Journal
Video can be an extremely powerful marketing tool when used the right way. Here are 10 tried-and-true tips for video marketing and SEO success.
– Vertical Measures
Do you know which online channels are driving the most conversions? Use Google Ads to highlight which channels are working, and how to identify ways to improve.
This PPC checklist will show you which tools and reports in the SEMrush software you can use to research your keywords, study competitors, plan ad groups, and track rankings when running a PPC campaign.
With Stickers, you can ask questions and create polls for your audience, add GIFs to an otherwise average photo, and include relevant information like temperature and location.
Long-form social video is making a comeback, with major brands making videos as long as 10 minutes—and with great results. Get inspired with these examples.
Do you want to create content that earns links? Then you need to glean insights from great content instead of great websites. Learn how in this post.
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