The Weekly Measure: Better Content, SEO Tactics & Instagram Stickers

The Weekly Measure: Better Content, SEO Tactics & Instagram Stickers

Every Friday, Vertical Measures gathers all the best content from across the web and compiles it into The Weekly Measure. We feature the entire spectrum of digital marketing, including content marketing, paid media, social media, search engine optimization, link building and email marketing. We also list the best conferences that will take place in that next few weeks. Keep with the Weekly Measure each week as we continue to provide you with the most current digital marketing news.

What’s New?

Check out the recap of our
Link Building Webinar
with Billy Adams

Need some help navigating
Content Marketing World
this September?

Content Marketing

5 Tools to Help Your Content Marketing Team Be Better

– Content Marketing Institute


Use these five tools and a few more tips to help make your content marketing team exceptional.

Seven Questions to Learn How to Create Better Content in 2018

– Act-On


Here is seven questions to ask yourself to improve your content.

Search Engine Optimization

SEO Negotiation: How to Ace the Business Side of SEO

– Moz


In this week’s Whiteboard Friday, our resident expert Britney Muller walks us through a bevy of smart tips and considerations that will strengthen your SEO negotiation skills.

10 Tried & True Video SEO Tactics to Apply Today

– Search Engine Journal


Video can be an extremely powerful marketing tool when used the right way. Here are 10 tried-and-true tips for video marketing and SEO success.

Paid Media

Google Ads Strategies: Which Channels Are Assisting Conversions

– Vertical Measures


Do you know which online channels are driving the most conversions? Use Google Ads to highlight which channels are working, and how to identify ways to improve.

The SEMrush Checklist for Running a Successful PPC Campaign

– SEMrush


This PPC checklist will show you which tools and reports in the SEMrush software you can use to research your keywords, study competitors, plan ad groups, and track rankings when running a PPC campaign.

Social Media

How to Take Your Instagram Stories to the Next Level With Stickers

– HubSpot


With Stickers, you can ask questions and create polls for your audience, add GIFs to an otherwise average photo, and include relevant information like temperature and location.

5 Brands Doing Great Long-Form Social Videos

– Hootsuite


Long-form social video is making a comeback, with major brands making videos as long as 10 minutes—and with great results. Get inspired with these examples.

Link Building

Rookie Link Building and Content Outreach Mistakes You Won’t Make Twice

– Search Engine Land


SEL lists ways to avoid common mistakes when using email and content to attract links.

How to Earn More Links: Adding Context to Content Analysis

– ahrefs


Do you want to create content that earns links? Then you need to glean insights from great content instead of great websites. Learn how in this post.


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Zack Jones

You're Abe Froman? "That's right, I'm Abe Froman." The Sausage King of Chicago? "Uh yeah, that's me."