The Weekly Measure: Avoid Social Media Embarrassment, Google’s New Update & Holiday Emails

The Weekly Measure: Avoid Social Media Embarrassment, Google’s New Update & Holiday Emails

Each week, Vertical Measures presents the Weekly Measure, a collection of the week’s latest updates in the content marketing, paid search, social media, search engine optimization and link building fields. Also provided is a handy schedule of internet marketing industry conferences taking place around the world. Keep with the Weekly Measure each week as we continue to provide you with the most current digital marketing news.

Planning on attending Digital Summit Dallas 2017? Check out our Ultimate Guide!

Content Marketing

Content Promotion Checklist: The Ultimate Guide To Smart Marketing

– Loud Techie


Don’t let your quality content get wasted. Follow Loud Techie’s Ultimate Content Promotion Checklist to start with Smart Marketing.

3 Engagement-Driving Examples of B2B User Generated Content

– Marketing Insider Group


Check out these thought-provoking B2B user-generated marketing campaigns to see how it’s done.

Paid Search

7 Simple Ways to Boost Your CTR for Mobile Ads

– Infusionsoft


Mobile ads, particularly mobile ads for social media, have huge CTR potential. Learn how to boost it for mobile ads.

10 Tips to Get the Most Out of Google AdWords Express

– Search Engine Journal


AdWords Express can be a great way to generate revenue. These 10 tips should help you get your campaigns up and running successfully.

Social Media

How One University Used Social Media to Raise $28M in a Single Day

– Hootsuite


Attributing revenue to social media is a challenge for businesses, but Purdue University may have cracked the code with their annual fundraising campaign.

How To Use Emoticons, Memes and GIFs In Social Media Marketing Without Embarrassing Yourself

– SEMrush


Taking a closer look at emoticons, memes, and GIFs to see have to safely use them in your social media marketing efforts. Bunch of examples included.

Search Engine Optimization

Google’s Big Daddy Update: Big Changes to Google’s Infrastructure & the SERPs

– Search Engine Journal


Google’s Big Daddy was a major infrastructure update that began rolling out in December 2005 and had a big impact on the overall quality of SERPs.

How to Make Your Website More Secure (So Google Doesn’t Punish You)

– Moz


If you’re not sure whether your site’s security levels make the cut or need tips on how to get started, this primer will help.

Link Building

6 Quality Indicators for Link Development

– Vertical Measures


As you expand your link portfolio, be sure to set quality standards in the research process. Review these 6 quality factors when evaluating a site’s value.

Why Real Human Users Are The Key to the Best Links For You

– Search Engine Land


Overthinking metrics? Julie Joyce explains why real human users are the key to modern-day link awesomeness.


How To Write Email Newsletters That People Actually Want To Read

– HubSpot


Our inboxes are oversaturated with emails. Here’s how to cut through the clutter and write emails that people actually look forward to opening.

Experts Share Their Top 8 Holiday Email Marketing Tips for 2017

– HubSpot


It’s not too early to start planning your holiday email campaigns. See what experts have to say about making a stellar holiday campaign for 2017.


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Zack Jones

You're Abe Froman? "That's right, I'm Abe Froman." The Sausage King of Chicago? "Uh yeah, that's me."