The Weekly Measure: 2018 Conferences, Building an Audience & Bad PPC Habits

The Weekly Measure: 2018 Conferences, Building an Audience & Bad PPC Habits

The Weekly Measure returns every Friday to deliver a curated list of content marketing, paid search, social media, search engine optimization and link building news cherry picked from sites throughout the week. Also included is a schedule of conferences for those who want to expand their knowledge base in a live format environment. Make the Weekly Measure your one stop shop for digital marketing news every week!

Content Marketing

5 Creative Strategies to Stay Inspired to Write All Year

– HubSpot


Looking for inspiration to write? Turn these five steps into daily habits, and you’ll not only write more consistently — but have fun with it, too.

27 Reasons Why Your Content Kinda Sucks

– Content Marketing Institute


Here’s the wake-up call to see if your content really sucks (27 ways).

Paid Media

How to Build an Audience with Paid Media

– Vertical Measures


If you really want to move the needle this year, it’s time to diversify with a Paid Media Strategy. Here’s a step-by-step guide to building your first audience.

5 Bad Habits PPC Marketers Need to Break

– Search Engine Journal


Bad habits are hard to break, but now is the best time to rehabilitate your PPC account ad management to improve your results moving forward.

Social Media

8 Overlooked Social Media Tactics That Can Increase Conversion Rates

– kissmetrics


If you’ve been using the same social media strategies and your impact has leveled off, it’s probably time to review your goals.

28 Twitter Statistics All Marketers Need to Know in 2018

– Hootsuite


We dig deep to uncover all of the most important Twitter statistics, so you can plan and execute a Twitter marketing plan that works for your brand.

Search Engine Optimization

Free Local SEO Tools That Belong in Your Kit

– Moz


Local SEO expert Miriam Ellis shares over 25 free tools, spreadsheets, resources, and more to make your job easier in the year ahead.

The 7 Best Content Types to Create for Position 0

– Search Engine Journal


Occupying position zero is difficult because Google’s featured snippets are volatile. But these are the seven most snippable types of content you can create.

Email Marketing

10 Ways to Grow Your Email List Like a Boss

– Oracle


Email marketing has long stood in the shadow of its younger, glitzier cousin, social media marketing, as a tool for turning customers into a devoted community…

5 Rules for Writing Effective Onboarding Emails

– Marketing Land


Contributor Brent Sleeper reveals how the language and content of great onboarding emails reflect essential secrets for driving user engagement, conversion and growth.

Conversion Rate Optimization

8 Simple Tweaks to Help Landing Page Conversion

– Infusionsoft


It doesn’t have to be difficult to increase your landing page conversions with just some simple changes like these.

Combining SEO and CRO to Drive Engagement: #SEMrushchat

– SEMrush


Search engine optimization (SEO) and conversion rate optimization (CRO) each focus on two very different aspects of marketing. Find out what you need.


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Zack Jones

You're Abe Froman? "That's right, I'm Abe Froman." The Sausage King of Chicago? "Uh yeah, that's me."