The Weekly Measure: 100 Million Articles, Content Marketing on a Budget & Summertime PPC Tips

The Weekly Measure: 100 Million Articles, Content Marketing on a Budget & Summertime PPC Tips

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.


5 Questions to Ask Before You Hire a Content Marketing Agency

Vertical Measures’ Temple Stark helps companies ask the right questions before they hop into bed with an agency.

Successful Content Marketing on a Low Budget

Arnie Kuenn of Vertical Measures shares some insights on LinkedIn for those of us working in content marketing with only a shoe-string budget.

Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us

Noah Kagan went over to Huffington Post and broke down a study of 100 million articles to help marketers step up their content game.

Content Marketing Strategy: 3 Ways to Measure Success with Google Analytics

Vertical Measure’s CEO, Arnie Kuenn helps content marketers create effective strategies with his article over at the Content Marketing Institute.

Up Close @ SMX Advanced: Creating Blockbuster Content

Michael Bonfils of Marketing Land breaks down a content marketing presentation from last week’s SMX Advanced by Brent Csutoras and Arnie Kuenn.

“The key is not to hit grand slams all the time, which will happen occasionally; it’s about continuing to keep going to the plate. Having that mindset will surely set you up for success when it comes to creating blockbuster content.” – Arnie Kuenn, Vertical Measures


Tips to Prepare Your PPC Campaigns for Summertime SuccessTips to Prepare Your PPC Campaigns for Summertime Success

Natalie Barreda of Vertical Measures shares how we can get the most out of our paid campaigns during the hottest months of the year.

Up Close @ SMX Advanced: Rethinking Retargeting

For those of us not lucky enough to be able to attend last week’s SMX Advanced, Christine Churchill breaks down a session on retargeting over on Marketing Land.


Facebook testing easier management of multiple location pages

Justin Lafferty of Inside Facebook describes a function Facebook is testing out allowing social media managers with multiple location based pages to manage them more easily.

A Quick Guide to Handling Negative Feedback on Social Media

Jade Furubayashi of Simply Measured gives us a quick and easy guide to handling disgruntled customers on social media.


SEO & E-Commerce: 5 Ways to Ensure Your Products are Visible in Organic Search

Over on Art Enke of Vertical Measures shares easy steps to make sure you’re getting the most out for your online store.Most Common SEO problems in 2014

Free Webinar: The Most Common SEO Problems Causing Penalties in 2014

Brynna Baldauf of Vertical Measures held a Webinar that will help marketers ensure their sites are embraced by Google’s loving arms.

Google: We’ll Be Giving More Feedback For Reconsideration Request & Other Search Changes

Buckle up. Barry Schwartz of Marketing Land breaks down the info Matt Cutts laid down at SMX Advanced last week.

Web Dev Trends Versus SEO Best Practices: The 4 Best Moves

Vertical Measures’ Erin Pritchard shares an infographic giving a play-by-play of the brawl SEOs and Web Devs have all too often.


Link Building is Scary: How to Jump the Fear Hurdle and Start Getting Links

Nicole Kohler of Linkarati shares tips with us on how to bite the bullet and get to building links.scarylinks

Up Close @ SMX: Link Acquisition & Auditing For The Advanced SEO

Michael Bonfils of Search Engine Land gives us the low-down on an advanced link building session held at SMX Advanced by Kaila Strong, Prashant Puri and Rob Woods.

5 PROTIPS For Finding Low Hanging Fruit In Your Existing Back Links

Internet Marketing Ninjas’ Joe Hall walks us through some easy steps to leverage your existing backlinks.


June 26-28, 2014: MnSearch Summit Minneapolis, MN

July 14-16, 2014: MozCon Seattle, WA

July 16-18, 2014: Searchmetrics Visibility_14 Chicago, IL

July 21-31, 2014: DMAI Annual Convention Las Vegas, NV

July 28-30, 2014: Search Exchange Charlotte, NC

August 11-14, 2014: ClickZ Live San Francisco, CA

August 14-15, 2014: LeadsCon New York, NY

August 18-19, 2014: Frontier International Kuala Lumpur

August 24-27, 2014: Dialogue Conference Sweden

Blair Crawford

Blair Crawford is an Account Coordinator who values innovation, hard work and creating value for clients. When not focusing on Internet Marketing, Blair can be found hiking, baking and playing with her rescue puppy, Buddy.