Each week, Vertical Measures presents the Weekly Measure, a collection of the week’s latest updates in the content marketing, paid search, social media, search engine optimization and link building fields. Also provided is a handy schedule of internet marketing industry conferences taking place around the world. Keep with the Weekly Measure each week as we continue to provide you with the most current digital marketing news.
– Content Marketing Institute
Content Marketing Institute Founder Joe Pulizzi shares his predictions for content marketing trends in 2018 – it may be an (r)evolutionary year.
– Marketing Insider Group
This article provide you with some actionable tips that you can use to build a better content strategy for your ecommerce business for the next year ahead.
– Search Engine Journal
PPC optimizations are essential to sustain your paid ad campaigns’ performance and reach organizational goals. Here are some tips to get you started.
Search Engine Optimization
– Search Engine Land
A recent interview with a Bing representative suggested links will be downplayed for rankings in the near future. But that is not currently the case.
– Marketing Land
As marketers, we navigate an ever-changing landscape of channels, trends and strategies to be successful — and email marketing is at the center of it all.
– Campaign Monitor
Tailor email campaigns to customers without being creepy. Campaign Monitor shares tips on creating relevant personalized content without going too far.