Vertical Measures is always excited to hear about digital marketing events taking place here in Phoenix. We see these events as opportunities to expand our knowledge and gain valuable insights from local industry experts. While attending the Online Marketing Summit in San Diego last month, we learned about the workshops put on by the Online Marketing Institute. Their next workshop is a social, mobile and digital marketing bootcamp, and is taking place here in Phoenix. It is a series of education-focused workshops and will provide digital marketers with in-depth training on a number of topics. The speakers will cover subject areas such as email marketing, analytics, landing page optimization and more.
The bootcamp is a full day of learning, and will be held on March 29th at the Scottsdale Marriot Suites in Old Town. Here is the agenda:
|Event Agenda||Online Marketing Essentials: Email, Conversion, Analytics and UX||Digital Campaign & Advertising Best Practice: SEO, PPC, Display and Social Planning||In Practice Tactics and Strategy for Improving Results: Social, Mobile, and Email|
|Lead Instructors||Laurie Beasley and John Thyfualt||Kent Lewis and Hallie Janssen||Sundeep Kapur and Dennis Yu|
|8:00AM – 10:00AM||Email Marketing Fundamentals for Higher Opens, Click Thurs and Deliverability||Google Adwords Tactics to Drive Conversions||Amplify Your Message: How to Pull Social, Mobile and Email Into One Integrated Strategy|
|10:00AM – 12:00PM||Conversion and Landing Page Optimization 101. How to Test and What to Change||BtoB Special: Digital Advertising and Tracking||Beyond the LIKE: Successful Facebook Conversion Tactics|
|12:00PM – 1:00PM||Lunch|
|1:00PM – 3:00PM||BtoB Special: Marketing Automation Latest Tactics and Tools Driving the Industry Forward||SEO Tools and Competitive Tactics to Outrank the Rest||Mobile Marketing in an App, iPhone and Text Driven World|
|3:00PM – 5:00PM||Analytics and User Experience: How to Measure Success and Create a World-class Website Customer Experience||Layering on Social to Improve Campaign Results: How to Build a Social Media Plan that Drives Traffic, Brand Lift and ROI||BtoB Special: Analytics and Big Data|
|5:15PM – 7:15PM||Free OMI Local Marketers Meet Up in Partnership with the Local IMA|
To save 15% off of the registration fee, visit the official Online Marketing Institute site and use promo code VERTICAL15.