Happy Halloween week! We’re taking a break from our regularly programmed content plan to have a little creepy fun with you all. Some of our team members had a good time dubbing over some cringeworthy scenes from classic horror films…with content marketing lessons of course!
Lesson #1: Use Google Suggest for Ideation
Whenever we need more brain juice for our content cocktails, we go straight to the source: Google! The power of Google Suggestions for topic ideation can make traffic and the search spiders go from a crawl to full sprint towards your content.
Looking to shape shift away from your human shell this Halloween? Start typing in “how to turn into” and Google will suggest some options! The best part about these suggestions is other people are looking for these searches too so you know you’ll be able to find a coven, pack, or grotto for your new shape…or maybe just some well researched content ideas.
Want to learn more about the content ideation process? Here’s some resources:
- Forget Keywords – Here’s How to Produce Content to Grow Your Business [VIDEO]
- 10 Content Ideation Techniques to Harness Your Creative Genius
- Content Brainstorming with Mind Maps in a Group [VIDEO]
- 9 Brainstorming Tools to Help with your Content Generation Strategy
- How to Generate Content Ideas for Your Business
Video from Teenagers from Outer Space (1959).You don't use Google Suggest for content ideation? Oh, the Horror! #HalloweenContentDub Click To Tweet
Lesson #2: Mobile Is Essential
Mobile searches have increased 60% in 2015 from last year, so it’s important to optimize for a mobile audience who can feast on your ads and content. And of course, it goes without saying that you must have a mobile friendly site design so you don’t frighten away the Googlebots because of your hideousness. Invite them in with soothing responsive CSS and excellent user experience, and then throw away the key…forever.
More resources on mobile optimization:
Video from The Vampire Grave (1972)Mobile ad and content optimization feeds the Google spiderbots!! #HalloweenContentDub Click To Tweet
Lesson #3: The Only Way to Survive is with Content Variety
Don’t let your audience die off from ghoulish blog posts stuck on repeat. Bring them back from the dead through a variety of repurposed content like articles, infographics, free guides, lists, presentations, videos and more!
Get educated on content variety strategies with these resources:
Video from Atom Age Vampire (1960)You can't survive without content variety! #HalloweenContentDub Click To Tweet