Did you know that nine in ten organizations market with content? This is according to a 2010 study conducted by MarketingProfs and Junta42, B2B Content Marketing: 2010 Benchmarks, Budgets and Trends. Organizations use eight content tactics on average, the most popular being: social media (excluding blogs) (79%), articles (78%), in-person events (62%) and eNewsletters (61%).
Also according to the report, B2B marketers allocate approximately 26% of their total marketing budgets to content marketing initiatives while 51% of B2B marketers plan to increase their spend in content marketing over the next 12 months.
BUT, marketers are not confident in which tactics to use and are unsure of how effective they are. Marketers and business owners need more education and training in this discipline. Content marketing experts are responding to this need with conferences, workshops and training, both in-person and through virtual events.
Content Marketing Webinar
Arnie, along with SEOTrainingSW, a certified advanced SEO and Internet Marketing associate of the Search Engine Academy, are teaming up to present the 8 Critical Steps for Successful Content Marketing in a free one-hour webinar on March 2 at 3pm MST.
This webinar is the perfect opportunity to receive a crash course in content marketing as Arnie guides attendees through his eight critical steps: content strategy, keyword and market research, content development, optimization, promotion, distribution, link building and measurement.
If you are hungry for more, at the end of the webinar Arnie will reveal a special discount code for 40% off his full-day content marketing workshop, taking place April 7 at Dynamic Worldwide in Tempe, AZ. The workshop will go in depth with each step of this process.