The Weekly Measure: Improving Bad Content, Audience Strategist & Measuring Success

The Weekly Measure: Improving Bad Content, Audience Strategist & Measuring Success

The Weekly Measure strives to deliver the latest in content marketing, paid search, social media, search engine optimization and link building news each week to its readers. Also featured is a schedule of conferences featuring industry experts, including those from Vertical Measures. Keep pace with the Weekly Measure as we continue to bring you the latest in internet marketing news.

Check out our latest free content amplified webinar with Erik Solan on 11/16!

Content Marketing

Which Marketing Influencer Are You? [Quiz]

– Vertical Measures

Knowing your marketing habits can help capitalize on strengths and shore up weaknesses. Take our quiz to find out which marketing influencer you’re most like.

Audience Strategist: The New, Critical Role on Your Content Team

– Content Marketing Institute

Are you read to add the role of audience strategist to your content marketing duties?

Paid Search

Improve Your Quality Score From Ad to Landing Page: A Former-Googler Tells All

– Unbounce

In this post, an ex-Googler shares his insider knowledge about how Quality Score works, and how landing pages can help you improve it.

The New AdWords Report That Will Change Your PPC Plans

– PPC Hero

AdWords has recently added a Days To Conversion reporting segment to their interface to allow for clearer visibility and better remarketing planning.

Social Media

3 Powerful Social Media KPIs to Measure Success


Without social media KPIs, how can you track the success of your social efforts? The answer: You can’t.

7 Facebook Page Tips to Get Your Audience Clicking and Commenting

– Rocks Digital

Maintaining a Facebook Page that keeps followers engaged can be a challenge. Here’s 7 Facebook Page tips to get more clicks and comments!

Search Engine Optimization

Cognitive SEO Keyword Tool & Content Assistant Review

– SEO Hacker

Learn how well Cognitive SEO’s new keyword tool and content assistant as reviewed by the SEO Hacker Team.

Google: Improving Low Quality Content is Better Than Deleting It

– Search Engine Journal

Google’s John Mueller has cleared up any confusion around what to do with low quality content.

Link Building

Link Strategies that Stand the Test of Time: A Tribute to Eric Ward

– Moz

In honor of the late SEO pioneer and our friend, Eric Ward, this episode of Whiteboard Friday covers the kinds of link strategies he worked so hard to teach.

80+ Link Building Strategies You Can Try Out Now

– Search Engine Land

Tired of guest posting all the time? Looking to shake things up? This list of 83 link building ideas should inspire you to give some new tactics to try.


Why—and When—You Should Send a Welcome Email

– Infusionsoft

The welcome email is just what it sounds like—it welcomes prospects to your business. Learn how to make the most of your welcomes.

Using Marketing Analytics to Win at Email Marketing

– Kissmetrics

In this post, Kissmetrics explains the importance of using email marketing to create winning email marketing campaigns.

Zack Jones

You're Abe Froman? "That's right, I'm Abe Froman." The Sausage King of Chicago? "Uh yeah, that's me."