The truth is, people still don’t know how to properly place infographics on their website or blog. So, for once and for all, we’re going to bypass the fluffy intro about the history of infographics and how useful they are. Let’s get down to the root of the problem:
How to Implement Infographics
Sure, design is important. Yes, the right topic is critical. But, so is implementation. To have an effective infographic, you need three things:
- Optimization (From H1 to transcription)
- Social Sharing (Why are you still not using embed codes?)
- Calls-to-Action (Inside and outside of the graphic)
In our first edition of Vertical Measures Explains (VMX), we cover all three:
The first thing you must realize about the proper implementation of an infographic is that its not that difficult. Taking a few extra minutes to ensure the following is covered will help your graphics SEO, sharing value, and audience retention on your site.
First: Optimization / Search
Do the following to your blog post and infographic to ensure SEO value for the page your graphic is posted on:
- Make sure that you have an optimized H1 title.
- Try to include H2s if possible.
- Use body copy H-tags that utilize keywords (but don’t keyword stuff!) to support the infographic, without being redundant to the copy inside the graphic.
- Optimize your graphics file name and alt image tag.
- Have a written-out version of the infographics statistics and information below the graphic.
Second: Social Sharing
You want your infographic to be shared, right? That’s a rhetorical question, because of course you do! Here is the best way to accomplish that:
- Have social sharing buttons above and below the graphic.
- Add sharing buttons to the statistics that are written out from the infographic, below the post.
- Have an embed code directly below the graphic for people to grab easily and post on their site, so you can accrue backlinks!
It’s good to have a call-to-action outside of your graphic for when its shared offsite. Infographics are typically used as top-of-funnel content because they can cast a wide net and draw in a lot of traffic. But once that traffic reaches your site and reads the post with the graphic in it, what are they supposed to do next?
Be aware of where your graphic is in your conversion funnel on your site so you know how to speak to your audience effectively. Use a call-to-action at the bottom of the post that can keep people on your site by sending them over to a related blog post or a gated download.
Remember, your call-to-action should encourage your audience to continue their journey with you. So, be sure to have a CTA that establishes value for the audience to continue forward. It’s the bridge, or connective tissue between content that can reduce your drop-off rates and build up brand awareness through your authoritative posts.
- Avoid click to open thumbnail images or light boxes that require you to click to open. There is no need to add an extra step for the user to view the graphic. Make it easy for them and keep them on the page, in the funnel.
- Use infographics that are designed to be shared. An average blog width is around 725px. If you start designing beyond a “normal” width, be sure you understand how that can affect its shareabilty when embedded on other sites as it can shrink the graphic, causing quality issues.
- Use a click to embed button.
It may sound like a lot to do, but it really is simple. By doing all of these things, you’re making sure your post is ready for search, ready to be shared, and your keeping people on your site by continuing their journey in your conversion funnel.
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