The best in content marketing, paid search, social media, SEO and link building news is gathered together each week into The Weekly Measure. Also included is a continually updated schedule of internet marketing conferences taking place all around the world. Keep updated on what is going on in the world of internet marketing by continuing to join us at the end of every week.
Michelle Linn posted about using transparency in content on Content Marketing Institute. Using clothing company Everlane as her main example, Linn talks about three ways to utilize transparency to help others stand out from their competition.
Joline Buscemi examined native advertising on the HubSpot blog. She looks at both positive and negative instances of its use and discusses the importance of creating quality content.
Jenn Carpenter posted about PPC pet peeves on the Vertical Measures blog. Industry experts such as Melissa Mackey, Larry Kim and Keegan Brown of Vertical Measures share their biggest annoyances experienced in the PPC world.
Erin Sagin warned readers of three AdWords default settings to avoid in an article on WordStream. Sagin walks readers through how to identify and opt out of these settings when creating a new AdWords account.
Jake Camacho analyzed the marketing campaign behind the success of the recent hit movie Deadpool. He examines how Fox used social media to their advantage for sharing content and targeting local markets in order to create a wildly viral campaign.
Dara Fontein wrote about how to use Pinterest for business on Hootsuite. Fontein relays tips from Pinterest top bloggers to help gain insight on how to use the platform to drive traffic.
Marcus Miller posted an article on Search Engine Land about how to reach consumers at each stage of the customer journey via SEO on Search Engine Land. He first reviews how the customer journey has changed in the digital age and the new marketing model that has been created. He identifies the Zero Moment of Truth as the key stage of the journey to target and delves into how to target customers in this stage.
Miriam Ellis published a guide to local landing pages on Moz. Ellis first defines what a local landing page is before listing common page pitfalls to avoid and steps to take to generate content ideas. He also provides a landing page mock-up at the end of his post to help readers get a better idea of what their page should look like.
Julie Joyce wrote about the importance of second-tier links on Search Engine Land. Joyce explains the strategy and then provides a list of do’s and don’ts when implementing it.
Andrew Dennis made a post on Biznology cautioning readers about silo link building . He elaborates on how real links meant for humans are necessary in a modern link building environment to positively benefit a page, and discusses the important role links play as an online marketing key performance indicator.
- Be sure to check out Arnie Kuenn’s half-day workshop on “The Proven 8-Step Formula to Content Marketing” as well as his presentation on research tactics for content topics.