It’s always a relief to site owners to finish a site and get it up and running. But is it really finished? Just because your site has lots of great products or services that you are offering, does that mean that they will be purchased? Or will your visitors shy away because they have no way to knowing if you’re truly legit or not?
There are elements that every website owner should consider to help make the site more trustworthy in the eyes of the consumer. Some of these may seem very basic, but when you want visitors to pull that credit card out of their wallet, they need to truly believe in you.
- “About Us” page: Provide your company’s complete history, and tell it with enthusiasm.
- Purpose: Dedicate space to explain the purpose of your site. Listing your Mission Statement is great idea.
- Proofread and proofread some more. Having typos on your site is bad news. Enlist those who haven’t been involved in the development of the site to read through it.
- Usability: Make sure to test the usability of your site. Ask your uncle to come over one night and test-drive the site. He’d love to do it for you, just as long as his steak is cooked just right.
- Provide contact information (phone and email) not just on the home page, but also on every page that a user would encounter on their path to a purchase.
- Secure Checkout System: This is a must, and you should display the seal of the system you are using, such as Verisign.
- Testimonials: Customers love testimonials from other customers. These are a must have.
- Do some brainstorming and get into web content development. Content is the meat of your site and is the platform for you to provide helpful information to your clientele. If they know they can look to your site to fill their needs and answer their questions, your foot is in their door.
- List the organizations that your company belongs to and include their logo. A link to the organization’s website is a nice touch. There is something about seeing those three BBB‘s that just puts you at ease.
- Blog about what’s going on in your company. Blog about your expertise in your field. Blog about helpful hints. Blog about interesting stuff in your industry. Your site should have a blog with new posts every week, no excuses.
- If you have the buttons use the accounts. If your site has the Twitter and Facebook buttons, please, I beg of you, these accounts must be kept active. Nothing is worse than clicking over to a Facebook page in April and seeing the last post says, “Happy Holidays everyone.
Take a good look at your site from a visitor’s perspective. Do you get the warm fuzzies or the creepy crawlies? Adding these elements to your site will take time, but it will be time well spent.