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Author: Jenn Tanabe

Jenn Tanabe

Aug 14

How Effective Client Management Can Directly Impact Your Digital Marketing ROI

How Effective Client Management Can Directly Impact Your Digital Marketing ROI

How Effective Client Management Can Directly Impact Your Digital Marketing ROI

Why is client management so important for a successful marketing strategy? VM's Jenn Tanabe explains why collaboration between client/agency is so important. Read More

Jun 26

4 Project Management KPIs and Metrics that Prove Business Success

4 Project Management KPIs and Metrics that Prove Business Success

4 Project Management KPIs and Metrics that Prove Business Success

Monitoring project management KPIs allows you to naturally have more insight into areas of improvement, resulting in continued success. At Vertical Measures, we've seen firsthand how tracking these metrics has improved our business. Here are the 4 project management metrics Read More

Jan 30

How to Build a Successful Digital Marketing Agency and Client Relationship

How to Build a Successful Digital Marketing Agency and Client Relationship

How to Build a Successful Digital Marketing Agency and Client Relationship

Digital marketing is an ever-changing, fast-paced industry, which can make the relationship between an agency and client very complex. Find out how to foster a successful relationship from the beginning. Read More

Oct 17

Why Your Web Development Project Needs an SEO Agency

Why Your Web Development Project Needs an SEO Agency

Why Your Web Development Project Needs an SEO Agency

Search Engine Optimization (SEO) can be an afterthought when creating or redesigning a new website. Look at it this way: Having a solid foundation is key to building a house, and having a solid SEO friendly website design is a Read More

Mar 21

3 Case Studies on Infographic ROI: Traffic, Engagement, Links

3 Case Studies on Infographic ROI: Traffic, Engagement, Links

3 Case Studies on Infographic ROI: Traffic, Engagement, Links

You may be thinking that the time or dollars spent on a single piece of content sounds like a lot, but infographics can create immense value for your business. The resources you put into the content development process can pay Read More

Sep 22

How a Project Manager Can Solve Your Content Marketing Challenges

How a Project Manager Can Solve Your Content Marketing Challenges

How a Project Manager Can Solve Your Content Marketing Challenges

We’ve all heard the content marketing excuses. “We don’t want to invest in content marketing.” Or “our team is too busy to create content.” While there may be some truth to the excuses, adding a project manager to your content Read More