There are many definitions and uses of the word “canonical.” However, to search engines, “canonical” refers specifically to the indicator of the preferred version of the URL for each page of content on a website. Canonicalization directs search engines to the version that should be indexed and referenced when reflecting webpage’s ranking in search results. Google has provided specific...Read more
SEO is alive and well, and continues to be a strong driver of targeted potential customers to websites across all verticals. According to Forbes, 82% of shoppers conduct research online before making big purchases, meaning there should be little debate as to whether or not SEO should play a major role in long term digital strategy. However, what continues...Read more
The methodology used by leading search engines to rank web pages have become increasingly complicated in recent years – so complicated in fact, that many people now question the value of their efforts to increase their rankings.
Although people in the industry dance around the topic of “search engines,” in truth Google has a 64 percent market share. For the...
Whether you’re an SEO professional, executive, analyst, or marketing manager, it is necessary to take the time to monitor the performance of your website strategy and update important stakeholders on progress. It’s critical that we are able to grasp how to measure current performance and extol the virtues of our team when things are working, but also to identify and prioritize...Read more
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