Phoenix Digital Marketing Agency Captures Wins for Excellence with Best Infographic and Best Use of Content Repurposing
Sept. 8, 2014, Phoenix, AZ — The Content Marketing Institute (CMI) has announced the winners of its 2014 Content Marketing Awards, and Phoenix, AZ-based Vertical Measures is a winner of two coveted honors.
Vertical Measures won a Gold Award for:
Best Infographic for a Gifographic (animated infographic) called The Author Rank Building Machine.
Using this animated style (now coined as a “gifographic”), Vertical Measures’ graphic designer Dan Dannenberg and Senior Director of SEO Services Kaila Strong crafted a dynamic animation that revealed the different elements of content marketing that must work together to boost author authority.
Vertical Measures won a Bronze Award for:
Best Use of Content Repurposing – Vertical Measures was honored with a Bronze for its Complete Google Penalty Recovery Kit campaign. An example of content marketing at its best, the Complete Google Penalty Recovery Kit helps businesses to recover from often devastating Google penalties. The Penalty Kit is packed with detailed information, including a downloadable 30-page free guide for businesses, along with four other files providing examples, templates and spreadsheets. Vertical Measures included uses for repurposed content for businesses, like webinars, press releases, blog posts, videos, presentations, email drips, and more. By using these tools, businesses were better able to fight back against Google penalties.
“It’s very rewarding for our team to know that their daily efforts are being recognized across an entire industry,” remarked Vertical Measures CEO Arnie Kuenn. “We work with many businesses looking to increase their online efforts, and it’s very gratifying to point to quality work as a measure of success.”
Vertical Measures provides comprehensive Internet marketing services for national brands and small-to-medium-sized businesses. Vertical Measures helps businesses drive more traffic, mores leads and more business from their websites by using digital strategies like content marketing, social media, search engine optimization, and digital PPC advertising.
Content Marketing Awards
Sponsored by McMurry/TMG, the Content Marketing Awards program has been honoring the world’s top content marketing efforts through media including print, Web and video since 2004. “In the burgeoning business of content marketing, everybody claims competence,” says Program Chairman and ContentWise Editor David Murray. “The Content Marketing Awards separate the major leaguers from the Me-toos.”
The program offered entrants more than 100 categories for every element of every medium and strategic communication purpose in content marketing. Entries were judged by an all-star panel of leading industry influencers and experts in content marketing. For more information, click to http://www.contentmarketingawards.com/.
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Vertical Measures provides comprehensive Internet marketing services for small-to-medium-sized businesses and nationally recognized brands. Using digital strategies like content marketing, social media, search engine optimization, and digital PPC advertising, Vertical Measures helps businesses drive more traffic, leads and more business from their websites.
For more information, please visit:
Quinn Whissen, Marketing Manager, Vertical Measures