Vertical Measures: November 2012 News Update


October 2012 Newsletter Update:
Past Reflections and Forward Movement

As we near the end of the year, we are all assessing our successes and failures in the past 12 months, while looking forward to what the future may hold for our marketing efforts. This month, we’ll explore tools, ideas, and reminders that will help keep you on track as you aim to create your strategies & goals for 2013.

Free Webinar: Stop Playing the Google Yo-Yo Game and Win with Real SEO

Special Guest Presenter: Alan Bleiweiss


Of the more than 60 website audits Alan performs each year, over 80% are on sites that were hammered by one or more major Google update, in spite of site owners thinking they understood SEO.  In this webinar, Alan will discuss the core concepts that go into truly sustainable SEO based on real world data gathered from sites comprising over 250 million pages indexed at Google.

In this webinar, you will learn about:

  • Understanding Sustainable vs. Myopic SEO
  • The Top Five Most Common SEO Mistakes
  • Why “Just Write Good Content” is a Fallacy
  • The Importance of Critical Thinking in SEO
  • Prioritizing Action Plans

Register Now

Duplicate Content and the Future — A Cautionary Tale

Written by Josh Bernstein


Once upon a time, there lived a happy webmaster. He went about his webmasterly duties and regularly updated his website to reflect the latest SEO best practices. One day, he was visited by an evil Black Hat Magician who told him by stuffing keywords into places on his website and creating duplicate content, he would be able to jump to the top of Google and enjoy riches beyond his belief. What the webmaster didn’t know was that Google pushed out algorithm updates and he was penalized. His website disappeared from Google and he was never able to recover from these over-optimization penalties. The End.

Don’t let this tragic and common story happen to you.  Get ready to have this tale demystified and learn how to make sure your website is in tip-top shape!

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VIDEO: What are Some Bad Link Building Techniques to Avoid?

Presented by Ben Holland


There are bad link building techniques that have been around for a long time, and they were very beneficial in the past, but now Google has dropped the hammer with the Panda and Penguin updates, and they’re no longer viable. You should not practice these at all, whatsoever.

This video covers 5 different topics: Article marketing, spamming forums and comments, free directories, site-wide footer and site-wide sidebar links. These are all bad practices that used to be very profitable, but now are just dropping you in the rankings instead of increasing them.

Watch Video

SMX: The Search Marketing Expo Conference

Content Marketing Workshop Presented by Arnie Kuenn


There’s no doubt. Content is King online. Mastering the art of content creation, promotion and distribution is an essential skill for business owners, marketing professionals and revenue drivers. Arnie Kuenn, founder and CEO of Vertical Measures, will conduct a full-day workshop at the SMX Conference on December 6th in Las Vegas.

The curriculum will cover how to develop a content strategy, perform research for content ideas, how to create, promote, and distribute great content, and finally, how to analyze your successes and failures.

Want to learn more about content marketing while in Viva Las Vegas? Register Now to get an Early Bird Discount!

Register Now

FREE Content Editorial Calendar Template

*FREE Download: Content Editorial Calendar Template*

In content marketing, a content calendar (also known as an editorial calendar) is crucial part of your strategy. We have created a content calendar template to help get you started in your planning for 2013.

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Need an Internet Marketing Strategy?

Request a Quote

Looking to put together an internet marketing strategy for 2013? Need assistance on where to start and what to look for? We can help!

Our team will work with you to design a comprehensive marketing plan to fit your business objectives and budget for the new year.

Contact US

Industry News Picks:

-How to Measure the Success of Content Marketing
-5 Small Business Internet Marketing Strategies for 2013
-Getting On-Page SEO Right in 2012 and Beyond

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Phone: 602.314.3460
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