Vertical Measures Introduces an Easy-to-Use Content Marketing Strategy Workbook and Checklist to Help Organizations Get the Most Out of Their Online
Recently, Forrester Research determined consumers complete 70-90% of their research about a potential purchase before ever contacting a merchant or vendor. Never has the old adage about having “one chance to make a first impression” been truer than it is in the digital age.
That is why Vertical Measures, a leader in the content marketing industry, now offers Your Content Marketing Strategy Template & Checklist a downloadable guide for both B2B and B2C businesses seeking to create an effective content marketing strategy that will help them discover, engage, and convert prospective customers.
Nearly every business owner already understands the importance of providing clients with meaningful and useful content. Vertical Measures’ Content Marketing Strategy Template & Checklist helps organizations build on that understanding by offering straightforward advice and clear-cut steps to building a content plan that will deliver maximum results.
The downloadable content marketing plan template will help brands create an actionable strategy by identifying answers to a set of core questions, including:
- Who will your content speak to?
- What are your competitors doing online and how can you gain an advantage?
- Who will produce, publish, and promote your content?
- How will your measure success?
The best content plans are ones that are informed, realistic, actionable and data-driven; and this digital strategy checklist is a step-by-step playbook that will point organizations in the right direction. “Vertical Measures works with businesses of all sizes and industries to help them create content strategies and roadmaps that increase thought leadership, drive engagement and build brand loyalty,” says Kat Robinson, Director of Strategy at Vertical Measures and creator of the guide.
“The information we share in our latest guide is a proven success model that we’ve seen work across the spectrum, from startups and local businesses to Fortune 100 companies. The bottom line is: in today’s digital marketplace, a brand’s online content is usually the customer’s first impression. Our strategy template and checklist creates a simple yet powerful launch pad that businesses can finish in one sitting and use right away to accelerate their content marketing plans.”
Visit the Vertical Measures website to download the content strategy template and start planning today.
About Vertical Measures
Vertical Measures is a full-service internet marketing agency dedicated to helping clients drive profitable growth through content marketing. Based on the principles outlined in Vertical Measures’ proven 8 Step Process, they produce integrated digital strategies, content pieces, and targeted SEO & PPC campaigns for organizations large and small. As an industry leader, Vertical Measures publishes in outlets like CMI & Phoenix Business Journal, teaches educational content marketing workshops and seminars, and brings customized onsite training directly to internal teams.