Vertical Measures announces the release of an in-depth outlook on the future of content marketing in 2016, containing expert predictions from Andrew Davis, Ardath Albee, Arnie Kuenn and others.
PHOENIX, ARIZONA – January 7, 2016
For businesses large and small, B2B or B2C, content marketing is now a legitimate avenue to win new business. But what will the new year bring in the fast-changing industry of content marketing? That’s what Vertical Measures explores in their downloadable guide launched today, titled The Future of Content Marketing in 2016 & Beyond.
Content marketing adoption will increase dramatically in 2016 as it starts to be considered less of a trend or some newfangled strategy, and more of a vital part of digital marketing that is here to stay. That’s no surprise – recent industry figures from Content Marketing Institute show that 51% of B2B marketers and 52% of B2C marketers will increase content production within the next 12 months. As more organizations adopt content marketing, it’s vital for marketers to understand what works and what doesn’t.
Created by the content team at Vertical Measures, ‘The Future of Content Marketing in 2016 and Beyond’ provides a snapshot of how to navigate the content marketing landscape in the coming year, covering topics including:
- Future Content Creation Format Types
- Shifts in the Technical SEO Landscape
- Importance of Content Training
- How to Maintain and Create a Culture of Content — Hub and Spoke Model of Content Marketing
- Marketing Automation Pitfalls
- 8 Steps to Documenting a Content Marketing Strategy
9 content marketing experts including Andrew Davis, Carla Johnson, Michael Brenner (Head of Strategy at NewsCred), Robert Rose (Chief Strategist at Content Marketing Institute), Ardath Albee and others contribute their own expert predictions within the free guide.
“Content marketing will hit the mainstream in 2016,” says Arnie Kuenn, content marketing leader, CEO of Vertical Measures, and expert contributor to the guide. “I base this on seeing the type of people who attend our content marketing workshops around the country and their knowledge level. Marketing teams are now showing up versus just SEOs, agencies are joining, and the questions attendees ask are based on experiences – telling me that they are actually ‘getting it.’ This is all a dramatic shift from just a few years ago when most every attendee was a wide-eyed neophyte. Things are shifting and it’s up to businesses to stay on top of the changes.”
The Future of Content Marketing in 2016 and Beyond offers readers 12 pages of tips and strategies on what to do and what not to do in their content marketing efforts in the new year. Insights include how to treat employees as content creation assets; how to brainstorm topic ideas based on search intent; and how to assess shifts in the SEO world that will affect a content marketing program.
Also provided to readers after they download is a list of 35+ items to remember in 2016, grouped into The Ultimate 2016 Checklist for Content Marketing. It covers a broad range of reminders in different categories including SEO, measurement, content culture, training, and content formats.
Step into the future and download a copy of The Future of Content Marketing in 2016 and Beyond.