Shana Sullivan

Senior Project Manager & Trainer

Shana is a seasoned project manager who specializes in working with businesses to perfect their digital marketing strategy efforts. She oversees a range of projects, from content development for small businesses to in-depth SEO strategies for large enterprise-level organizations. She plans the timelines, controls the project scope, and identifies and mitigates risks, all the while keeping the lines of communication open between her clients and internal subject matter experts. Shana is also a trainer for Vertical Measures, teaching their signature half-day content marketing workshops around the country.

Shana is an Arizona native who grew up right down the street from the office. She’s a proud University of Arizona Wildcat who earned her Bachelors of Science in Family Studies and Human Development with a minor in Spanish. She also attended the University of Phoenix to earn her Master’s in Business Administration. In her free time, she enjoys traveling around the world and has been to over 20 countries. She also loves experiencing the best new local restaurants and binge watching new shows on Netflix.

Areas of Expertise

Shana’s embraced the Vertical Measures 8-step content marketing process and is capable of speaking about a wide range of internet marketing disciplines, which are listed below. Presentations can be tailored to a specific industry depending on the type of speaking engagement and audience in attendance.


  • Project Management
  • Content Marketing Strategy & Development
  • Hubspot Strategy & Management
  • Email Marketing
  • WordPress Management

Past Presentations

  • The 8-Step Formula to Content Marketing Success (Half-Day Workshop)
  • From Frustration to Success With Content Marketing

The Twitterverse Responds


She’s quickly built a reputation for herself as being an influential voice in the industry. With her quick wit, entertaining presentations and sharp sense of humor, Shana is a speaker in-demand who always delivers.

Want a customized presentation or workshop with an expert-level trainer like Shana?