Mike Huber


Senior Director of Strategy & Education

Mike comes to Vertical Measures with over 20 years experience in marketing and advertising. Starting out in newspaper advertising, Mike has seen the transformation of print to digital. For the past 15 years, Mike has been involved in online marketing, developing extensive PPC programs and organic SEO tactics, resulting in a significant growth, traffic, and revenue for his clients.

When I’m not working, you’ll find me tinkering around my workshop building something, exploring Arizona or taking photos. My newest hobby is flying drones. The technology for drones is incredibly sophisticated and the cameras are amazing.

I love hanging out with my family as much as I can.

On weekends you’ll find me at my cabin in Strawberry, Arizona. It’s a log cabin in the pines at 6,000 feet. I think my blood pressure drops about 30 points when I walk in the front door. It’s a great place to decompress and just enjoy the outdoors. It’s a lot cooler than Phoenix in the summer so it makes a great escape.

Past Presentations

  • Higher Education Lab – Content Marketing for Higher Education: Increase Enrollments by Building Your Audience
  • From Frustration to Success with Link Building
  • Conquering the Customer Journey with Content Marketing
  • Uncovering the Most Effective Content Marketing Strategy for Higher-Ed
  • The 8-Step Formula to Content Marketing Success (Half-Day Workshop)
  • From Failure to Success With Content Marketing
  • Content Marketing Quick Start
  • Discover 100’s of Powerful Content Ideas
  • Optimizing Your Content – The Basic Fundamentals of Future Proofing Your Site
  • VMX Veterinary Meeting and Expo – Veterinarians and Video:  How To Attract New Clients

Areas of Expertise

Mike is a leading expert in his field and speaks to a variety of internet marketing disciplines including the topics below. Presentations can be tailored to a specific industry depending on the type of speaking engagement and audience in attendance.


  • Search Engine Optimization
  • Content Marketing Strategy & Development
  • Conversion Rate, Traffic & Revenue Growth
  • Sales & Marketing
  • Hub & Spoke
  • Content Ideation

Past Speaking Engagements

For the past 20 years, Mike has been involved in online marketing, developing extensive PPC programs, organic SEO tactics and content marketing programs resulting in significant traffic growth, improved conversion rates and revenue increases for clients.

Mike has a strong background in organization, training, process engineering, team inception and development, new media and organizational development.

Upcoming Presentation and Workshop Calendar

Event Location Date
Digital Summit Raleigh, NC November 14-15
Digital Summit Dallas, TX December 4-5

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