Director, Content & Strategy
Lianna has had her hands in content for over a decade, from research and strategic planning to development, process management and measurement. Along with over 5 years of agency experience, Lianna brings a background in leadership, operations management, teaching, journalism, critical writing, and video to Vertical Measures. She has supported successful content initiatives for leading brands in B2B and B2C environments, including e-commerce, education, healthcare, hospitality, senior living, luxury, non-profit, technology, entertainment, and service verticals.
Lianna is passionate about collaboration and believes the best results come from tapping the potential of everyone around her. Fueled by data, she leads the content team’s strategic and operational initiatives to ensure efficiency, high performance, and alignment with client goals – with a lot of laughter mixed in!
In her free time, Lianna enjoys road trips and being outdoors. You’ll often catch her loading up her Subaru for day trips and long weekends with her boyfriend and rescue dog. Favorite destinations include Los Angeles and Colorado, along with the great hiking trails within a few hours of Phoenix. A lifetime lover of the arts, Lianna also has a long history of acting, dancing, and singing, though she currently prefers being in the audience to being on stage – the one exception being, of course, karaoke.