Marketing Data Analyst
Born and raised in Dallas, TX, Eric joined our team after 10 years of living in Phoenix. Originally starting in SEO, Eric pivoted to analytics after discovering the fascinating visual stories that can be told using data, from outlets like Information is Beautiful, The Pudding, and FiveThirtyEight. This curiosity gave way to developing skills in data analysis and event tracking to investigate the customer journey and produce actionable insights for clients in a variety of industries. At Vertical Measures, he loves the laidback culture and exciting new developments materializing in the digital marketing space.
When he’s not demonstrating his passion for measurement strategy and data analysis, Eric enjoys staying active by camping, backpacking, and mountain biking throughout Arizona. In addition, he loves playing video games, going to shows, and taking advantage of any appealing activities the city provides.