Chief Operating Officer
Dana brings over 15 years of digital agency experience with a strong background in leadership and business process improvements. She oversees the project management, content, search, and amplification teams while ensuring all quality and customer experience expectations are exceeded. Dana is passionate about embracing change when necessary, leading and managing high performing teams, and seeing an idea turn into a high-quality product that clients can be proud of. She has led projects for leading brands, including Marriott, Delta Faucets, UPS, The Home Depot, University of Arizona, and Jimmy Johns.
Prior to working at Vertical Measures, Dana worked for McMurry/TMG where she was responsible for company-wide system implementations, workflows, and process improvements while leading a team of project managers that spread across three states. She is a creative at heart, with her undergrad from the Art Institute.
When Dana isn’t working, she’s spending time with her husband Amir, her son Luka, and her daughter Leila. She enjoys traveling, although still hasn’t been overseas. Her hobbies include boating and four wheeling for fun with her family and staying active at the gym for herself. She loves to cook as long as she has a recipe to follow. She’s deathly afraid of heights and hopes to overcome that fear one day. She moved to Arizona in 2008 from Denver, Colorado where she still frequently visits at least 3-4 times a year to catch up with her family and friends.