Blake Pappas

Digital Strategist

Blake might be best referred to as a jack of all trades. He taps into his diverse content marketing background to help companies both big and small reach their digital marketing goals. He truly enjoys partnering with companies and becoming engrained in their business. Content marketing is incredibly challenging to do and do it well – no one understands this concept more than Blake.

In addition to helping companies organize and focus their content marketing efforts, he also preaches what he practices. Blake travels the country performing workshops for conferences and companies alike.

Question: Would he rather be feared or loved? Both, he wants people to be afraid of how much they love him.

“I don’t want to be a product of my environment. I want my environment to be a product of me.” – Frank Costello

Blake belongs to an exclusive club of weirdos who were born and still reside in AZ. When he’s not traveling the country in pursuit of the highest quality craft ales breweries have to offer, he can usually be found hiking local trails or that giant hole in the ground. Some call it the Grand Canyon.

He openly admits to being a fan of all AZ sports teams in the greater Phoenix area, even though they break his heart every single year. To raise his spirits after a tough loss, his favorite companion, a cute Shiba named Murphy joins him on adventures all over town, including the office.

When he’s not helping his clients reach their content marketing hopes and dreams, he can usually be found dining out at new restaurants in downtown Phoenix, playing backyard lawn games with friends, and trying to stump his ungrateful co-workers in trivia.

Past Presentations

  • The 8-Step Formula to Content Marketing Success (Half-Day Workshop)
  • From Frustration to Success With Content Marketing

Areas of Expertise

Blake has embraced the Vertical Measures 8-step content marketing process and is capable of speaking about a wide range of internet marketing disciplines, which are listed below. Presentations can be tailored to a specific industry depending on the type of speaking engagement and audience in attendance.


  • Digital Marketing Strategy
  • Content Marketing Strategy and Development
  • User Experience (UX)
  • Conversion Rate Optimization (CRO)
  • SEO
  • Social Media
  • Content Editing

The Twitterverse Responds


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