Arnie Kuenn

Chief Executive Officer

Arnie Kuenn is the founder and CEO of Vertical Measures and author of two acclaimed content marketing books. He is a thought leader in the realm of content marketing and strategy, and frequently travels around the globe as content marketing instructor and trainer at numerous conferences, workshops, and seminars.

You may have seen him in London, Singapore, Sydney, Mumbai, New York or Las Vegas. Arnie is a world-renowned speaker and award-winning author (Accelerate & Content Marketing Works) who generously shares his 30+ years of entrepreneurial and digital marketing expertise. After starting 5 companies, he’s considered a serial entrepreneur.

In 1993, he successfully launched a technology and distance education company. The company grew to more than 90 employees in five different states. In 1999, he founded MediaChoice, a VC funded Internet startup, which received a patent for its personalization technology. The firm’s clients included CBS, NBC, ABC, Fox and many major movie and music studios. The business was sold to Nielsen Media in 2004. The company conducted extensive Internet marketing which led to the formation of Vertical Measures in 2006.

In 2008, Arnie founded the Arizona Interactive Marketing Association (AZIMA). In 2014, he was honored as the Interactive Person of the Year in Arizona and in 2015 entered the Content Marketing Hall of Fame. In 2017 he was named Content Marketing Person of the Year in Arizona and Vertical Measures was named a Best Places to Work.

Fun fact: Arnie served on the Super Bowl Marketing Committee when the event was located in Arizona in 2008. You can find Arnie on Twitter, Facebook, Google Plus and LinkedIn

  • Nickname: ArnDawg
  • Favorite quote: “Most people are about as happy as they make up their minds to be.” – Abe Lincoln
  • Quote I wrote: “The fundamental difference between two individuals is the order of their priorities.”
  • Best advice I’ve received: Don’t worry about things you can’t do anything about. (And if you can – do it!)
  • Dream client: I’m thinking serious boating like NorthPacific Yachts, Beneteau Power Boats, Aspen Yachts, or maybe even The Moorings or MarineMax Charters.


  • Inducted into the Content Marketing World Hall of Fame
  • Named one of the 60 Best Marketing Speaker to Rock Your Event by the Marketing Insider Group
  • Top 50 Marketing Influencers to Watch in 2016 – Entrepreneur
  • Top 10 Online Marketing Experts to Follow in 2015 – Forbes
  • Named 2014 Interactive Person of the Year – AZIMA
  • Author of two content marketing books: Accelerate! and Content Marketing Works
  • Author of hundreds of digital marketing articles, on the Vertical Measures blog, Content Marketing Institute, MarketingLand and more
  • 20 years of public speaking and educational seminars

Areas of Expertise

Arnie is a leading expert in his field and speaks to a variety of Internet marketing disciplines including the topics below. Presentations can be tailored to a specific industry depending on the type of speaking engagement and audience in attendance.


  • Online Business Growth
  • Content Marketing
  • Social Media Marketing
  • Local Internet Marketing
  • Search Engine Optimization
  • Link Building
``I have had the opportunity to see Arnie’s presentations from different viewpoints; as an audience member, a panelist and as a fellow speaker at conferences. Arnie has a great sense of humor, keeping things light and fun for the audience. He speaks on advanced concepts, but in a way that is easy to digest for people of all skill levels and understanding. Bottom line, if you attend a session with Arnie, you’re going to leave smarter than you were before.``

- Jay Baer (President, Convince & Convert)

Past Speaking Engagements

Two Published Books

Arnie is a prolific writer and thought leader in the content marketing industry, and has published two books on the topic: Accelerate and Content Marketing Works, available on Amazon. If you’re looking to explore content marketing strategies and implementation, these books offer a look into the methodologies Arnie has pioneered at Vertical Measures internally and with our clients over the years, and are perfect supplements to Arnie’s speaking engagements.

The Twitterverse Responds


Watch Arnie in Action

Thoughts from Industry Experts

Tim Ash (Chairperson of Conversion Conference & bestselling author of Landing Page Optimization)

Tim Ash (Chairperson of Conversion Conference & bestselling author of Landing Page Optimization)

“Arnie Kuenn is a dynamic presenter who engages the audience and clearly conveys information. His speaking is grounded in deep real-world experience. I would recommend him to anyone looking to educate an audience about online marketing.”
Brett Tabke (Founder and CEO of Pubcon)

Brett Tabke (Founder and CEO of Pubcon)

“Arnie is a great speaker who possess the rare combination of authentic insight into social media and search along with excellent delivery skills. Our attendee surveys consistently feature Arnie among the top echelon of Pubcon speakers.”
Chris Longstreet (CHA, CHT, Director – Learning Experiences, Choice University, Choice Hotels International)

Chris Longstreet (CHA, CHT, Director – Learning Experiences, Choice University, Choice Hotels International)

“Arnie is a dynamic speaker. His topics are not only engaging, but must-hear if you want to be ahead of your competitors. He delivers quality content and we received many wonderful comments from our attendees on how they need him back for future training events. I would highly recommend Arnie as a speaker for any organization looking to reach the top. Thanks Arnie!”
Aaron Kahlow (Founder, Online Marketing Summit)

Aaron Kahlow (Founder, Online Marketing Summit)

“As the founder of the Online Marketing Summit, I have worked with Arnie on many occasions. He has presented at a number of OMS events and we are always excited to have him. His expertise in online marketing spans from link building to social media to content marketing making it easy for us to fit him into our programming. We’ll continue to work with Arnie as long as he’s willing to work with us!”

Recent Comments from Content Marketing World

Content Marketing World the largest gathering of content marketers in the world, taking place in Cleveland every year. Arnie was recently inducted into its Hall of Fame for being an influencer in the content marketing industry. Here is some feedback from his recent workshop and session at CMWorld in 2016, where he was one of the highest rated speakers.

“One of the best speakers of the conference. If he isn’t on the radar for keynotes, he should be. Thank you!”

“Very practical information. Super credible. Great presentation. My favorite speaker by far!”

“Superb. Could have an entire workshop with him. One of best in conference.”

“BEST session I’ve attended. Tons of tangible takeaways I’ll be sharing with my team and implementing immediately. Thank you Arnie!”

“Great content that was in a format that I can take back and apply to my business. Very knowledgeable speaker who kept it lively and moving at a great pace.”

“Excellent speaker!!! The only session so far that gave (many) actionable items. It was a real roadmap.”

“So good. So very very good. The problem? We needed another 40 minutes!!”

“Phenomenal! Had a great way of engaging audience and making topics practical to our work. Recommended him to my team already.”

Download Content Marketing Works

Download a full PDF of Arnie & Brad Kuenn’s new book, Content Marketing Works.

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