Fortune 100 Company Seeks to Quickly Repurpose 1,000+ Pieces of Content, Reach New Audience
A well-known shipping and logistics provider came to Vertical Measures to cost-effectively repurpose more than 1,000 pieces of content.
Why Should I Use A Hub & Spoke?
Using a hub-and-spoke model will generate leads and push target audience through the customer journey with the goal of converting self-service small business customers into long-term account-based customers.
- Repurpose content to create a self-service experience for an under-served market: small businesses
- Convert self-service small business customers into long-term account-based customers
- Hub: A conversion page designed to be a one-stop shop that answers a set of common questions (i.e. international shipping, eCommerce tips for small business)
- Spokes: A set of articles, social media shares, email lead nurtures, infographics, and videos designed to drive traffic to the hubs
- 86 pieces of repurposed content
- 248 production hours
- 8 hours per piece of content, average
- 2-month turnaround time
Why It Worked
- Client had a clear understanding of target audience and what it wanted them to do.
- Our point of contact had executive buy-in and understood the value of repurposing content.
Want to learn how we can help your organization achieve similar results?